Slow Dance Studio
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Slow Dance Studio
Brand Strategy, Design and Styling

Studio Sounds (Vol. 02)

A playlist designed for driving with the windows down and the stereo loud. The wind in your hair and the sun on your face.

LISTEN NOW

Paige BoersmaMarch 18, 2022
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Creative Toolkit — Books About Colour for Designers

DesignPaige BoersmaMarch 20, 2022colour psychology, colour, colour theory, colour inspiration, colour palette, color, color theory, palette perfect, designer's dictionary of color, color resources, color books, creative process, creative toolkit, designer resources
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Styled Stock Photos — New Collection

PhotographyPaige BoersmaJanuary 11, 2022styled stock photos, haute stock, photography
Signature style is a phrase that gets used a lot but rarely defined — so here’s what I mean by it:

It’s not about having a “look.” It’s about having a visual point of view that’s consistent enough to guide d
I’ve been building a framework to help brands find their signature style using Design Filters — based on what I already do for clients in my 1:1 branding work during the Creative Direction phase, but distilled into something shareable.

A
Ok, but imagine? 🦢
Moodboards aren’t just pretty. They’re an essential part of the design process. 

Every image you save is a clue, but you have to do a little digging. Ask why it’s pulling you in, then turn those answers into words. That language be
Moodboards don’t come into play until the second phase of our brand design process — the creative direction. And though every moodboard is a collection of visual references specific to the brand we’re working on, there are certain c
Signature style is a phrase that gets used a lot but rarely defined — so here’s what I mean by it:

It’s not about having a “look.” It’s about having a visual point of view that’s consistent enough to guide d I’ve been building a framework to help brands find their signature style using Design Filters — based on what I already do for clients in my 1:1 branding work during the Creative Direction phase, but distilled into something shareable.

A Ok, but imagine? 🦢 Moodboards aren’t just pretty. They’re an essential part of the design process. 

Every image you save is a clue, but you have to do a little digging. Ask why it’s pulling you in, then turn those answers into words. That language be Moodboards don’t come into play until the second phase of our brand design process — the creative direction. And though every moodboard is a collection of visual references specific to the brand we’re working on, there are certain c

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