Bespoke Beauty
bespoke beauty
Natural beauty, redefined.
Services
Brand Strategy and Design
Web Design and Development
Social Media and Service Guide Design
Behind the Brand
Drawing inspiration from fashion and editorial design, our aim for the Bespoke Beauty brand is to capture a high-end, elevated feeling while remaining true to the idea of celebrating and enhancing natural beauty with a softness and sophistication. Using a colour palette that is rooted in neutrals with touches of a classic red, deep merlot red and rosy blush that pay homage to classic makeup shades, photos will feature prominently as a way to showcase Amybeth’s work and style, while bold type ties in a magazine feel and gives layouts that edge we want to capture.
DEEPER MEANING
For the wordmark, we’ve customized a serif font which is strong yet feminine, and will create a timeless brand experience that attracts high end clients and those looking for an elevated and editorial experience. Type is carefully chosen to balance out and enhance the overall brand, with a mix of serif and sans serif options. With lots of textures and photo elements to play with, there is a high-end collage feel that balances nicely with the type and adds that magazine feel to the brand.
