Slow Dance Studio
Services Journal Branding Portfolio Styling and Photo Portfolio Contact
ServicesJournalBranding PortfolioStyling and Photo PortfolioContact
Slow Dance Studio
Brand Strategy, Design and Styling
 
 

So here we are, the Slow Dance Journal —

And you’re probably wondering what you can expect from this space, right? Simply put — this is where the magic happens.

Current inspirations, musings and wanderings, a peek behind the curtains of Slow Dance Studio (and life, because it’s all kind of intertwined at this point). We’ll share some peeks at what we’re working on, what we’re loving and who we’re crushing on (but not like, in a creepy way). There will definitely be some teaching moments, a look at our creative process (yes, the messy side too), and some real talk around what running a creative business really looks like. Sometimes it’ll get a bit personal, and other times, you’ll walk away inspired, or maybe with a new skill or way of looking at things.

Sound good? Perfect — let’s dive in.

 
 
Dining Room Refresh: The Design Plan
Dining Room Refresh: The Design Plan

Dining Room Refresh: The Design Plan

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Creative ProcessPaige BoersmaSeptember 29, 2026interior design, interior inspiration, inspired interiors, home design, home styling, dining room
Dining Room Refresh: The Inspiration
Dining Room Refresh: The Inspiration

Dining Room Refresh: The Inspiration

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Creative ProcessPaige BoersmaSeptember 22, 2026interior design, interior inspiration, inspired interiors, home design, home styling, dining room
The First Step Isn't a Moodboard. It's Asking Why
The First Step Isn't a Moodboard. It's Asking Why

The First Step Isn't a Moodboard. It's Asking Why

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BrandingPaige BoersmaMarch 20, 2026signature style, moodboard, tone words, design filters, creative process, branding
Type Treatment — Script Fonts for Love Notes
Type Treatment — Script Fonts for Love Notes

Type Treatment — Script Fonts for Love Notes

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DesignPaige BoersmaFebruary 10, 2026design, font, typography, graphic design, branding, script fonts
Five Questions to Uncover Your Signature Style
Five Questions to Uncover Your Signature Style

Five Questions to Uncover Your Signature Style

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BrandingPaige BoersmaFebruary 3, 2026signature style, branding process, creative process, brand strategy
Love Notes (No. 01) — What I'd Like to Be Wearing
Love Notes (No. 01) — What I'd Like to Be Wearing

Love Notes (No. 01) — What I'd Like to Be Wearing

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InspirationPaige BoersmaOctober 29, 2025love notes, personal style, fashion, gillian stevens, wolf circus, lisbeth, skall studio, capsule wardrobe, abby alley
Using Sensory Profiles to Create Multi-Dimensional Brand Experiences
Using Sensory Profiles to Create Multi-Dimensional Brand Experiences

Using Sensory Profiles to Create Multi-Dimensional Brand Experiences

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Maya NormandiMarch 6, 2025
Romanticizing Your Brand: Finding Beauty in the Details
Romanticizing Your Brand: Finding Beauty in the Details

Romanticizing Your Brand

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Maya NormandiFebruary 12, 2025
Five Ways to Edit Your Brand for a Seasonal Shift
Five Ways to Edit Your Brand for a Seasonal Shift

Five Ways to Edit Your Brand for a Seasonal Shift

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Maya NormandiSeptember 13, 2024
Brand Collateral: The Art of Creating Brand Expressions
Brand Collateral: The Art of Creating Brand Expressions

Brand Collateral: The Art of Creating Brand Expressions

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BrandingMaya NormandiJune 13, 2024summer house, airbnb, short term rentals, boutique rental, branding, brand collateral, brand experience
Redefining Our Digital Presence: Embracing Pinterest Over Instagram
Redefining Our Digital Presence: Embracing Pinterest Over Instagram

Redefining Our Digital Presence: Embracing Pinterest Over Instagram

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Strategic InsightsMaya NormandiJune 6, 2024pinterest, brand strategy, content marketing, social media, social media strategy, marketing, pinterest strategy
Meet Our Florist Muse: Billie Flower Co.
Meet Our Florist Muse: Billie Flower Co.

Meet Our Florist Muse: Billie Flower Co.

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Creative ProcessPaige BoersmaMay 25, 2024muse, artist, creative process, billie flower co., florist, floral design
Lounge — Cozy and Elevated Retreat Stock Photos and Videos
Lounge — Cozy and Elevated Retreat Stock Photos and Videos

Lounge — Cozy and Elevated Retreat Stock Photos and Videos

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PhotographyMaya NormandiApril 29, 2024haute stock, photo shoot, photo styling, styled stock photos, editorial stock images
Artistry Unveiled: Introducing Our First Muse
Artistry Unveiled: Introducing Our First Muse

Artistry Unveiled: Introducing Our First Muse

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Creative ProcessPaige BoersmaMarch 26, 2024muse, melanie cheung, artist, painter, creative process
Book Club: The Art of Gathering
Book Club: The Art of Gathering

Book Club: The Art of Gathering

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Book ClubPaige BoersmaMarch 9, 2024book, book club, reading list, the art of gathering, priya parker, entrepreneur, small business tips, brand experience
Inspired By — The Art Deco Architecture of Miami Beach
Inspired By — The Art Deco Architecture of Miami Beach

Inspired By — The Art Deco Architecture of Miami Beach

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Maya NormandiFebruary 21, 2024
A Decade of Change: Reflecting on Bicyclette and Life Transitions
A Decade of Change: Reflecting on Bicyclette and Life Transitions

A Decade of Change: Reflecting on Bicyclette and Life Transitions

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EntrepreneurshipPaige BoersmaNovember 10, 2023personal
Colour Theory and Psychology for Branding
Colour Theory and Psychology for Branding

Colour Theory and Psychology for Branding

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BrandingPaige BoersmaOctober 2, 2023colour, color, branding, brand images, colour psychology, colour palette, color for creatives, colour theory, colour inspiration, color theory, brand colours Comments
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Remember the dining room teaser? Or my continuous references to new shelves for the dining room? Well, the shelves are almost up and the first blog post is live — all the inspiration behind the refresh.

Warmth, texture, dark wood, collected st
For a brand that is built on craft over trend, handmade details, honest materials and the character that only comes from making something slowly, by hand… it only felt right that the mark at its heart began the same way.

The @fieldstead___ &l
Things that make perfect sense to me 🦢
Loves a crafty prototype project and a beautiful shadowy corner moment 🤍
Remember the dining room teaser? Or my continuous references to new shelves for the dining room? Well, the shelves are almost up and the first blog post is live — all the inspiration behind the refresh.

Warmth, texture, dark wood, collected st For a brand that is built on craft over trend, handmade details, honest materials and the character that only comes from making something slowly, by hand… it only felt right that the mark at its heart began the same way.

The @fieldstead___ &l
SLOW STUDIES | No. 001: Scrap Quilting (Part 01)

I’m a woman of many side quests (hi, ADHD) and you know I love starting a series that I may or may not follow through on (also… ADHD), so it was time to make it official and share a bit m
Things that make perfect sense to me 🦢 Loves a crafty prototype project and a beautiful shadowy corner moment 🤍

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A boutique brand identity and creative direction studio in Hamilton, Ontario. Strategy-led design for small businesses that want a brand as intentional as the work they do.

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