Haute Stock
HAUTE STOCK
Haute Stock is a premium stock photography subscription that offers an elevated experience to women entrepreneurs through carefully curated, beautifully produced, editorial quality images and design assets that will help build their brands and take their businesses to the next level.
Services
Brand Strategy and Design
Social Media, Blog Post and PDF Templates
Styling and Photography
Behind the Brand
Our main intention with the Haute Stock rebrand is to elevate it and help take it to the next level in alignment with the vision and goals of the brand. Drawing inspiration from timeless fashion brands and giving it a modern twist, we’ll focus on clean typography that will serve as an accent to the curated photography that Haute Stock is already known for.
DEEPER MEANING
The primary wordmark is a clean sans-serif that has added curves and a feminine touch through customizations. It feels modern but still classic, with gentle, barely-there flourishes and a balance in line weights and characters that gives it an editorial feel.
The type treatment includes a mix of varying weights of sans-serif fonts as the basis of the brand, accented with a classically feminine script used minimally as an accent, and a timeless serif font that brings in a fluidity through curved forms, adding interest and contrast. We’ll play up the use of white space in the layouts and overall design to let the branding and photography shine, which will also give us that elevated feel we’re aiming to achieve. Our aim is to support and enhance the various collections, not take away from them or overshadow.
