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Slow Dance Studio
Brand Strategy, Design and Styling

Disco Ice Cream Social

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I scream, you scream, we all scream for silver sparkles, disco balls, and ice cream! We love throwing fun styled summer parties, and this year's concept was derived from a love of old time ice cream parlours, milky pastels and triple-scoop cones loaded with sprinkles. Of course it wouldn't be a party without a little bit of glitter, so we gave our theme a disco twist! With pretty sweets and a swoon-worthy ice cream cake from our local favourite bakery, and custom party supplies by Lampshade Bash, tiny disco balls and succulent favours were the cherry on top of a perfect party. Whether you're celebrating a birthday party or a bachelorette, we highly recommend you break out your favourite silver dancing shoes and throw a disco ice cream social of your own.

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And in case you missed it, see more of the shoot on Glitter Guide!

Photography by Scarlet O'Neill
Styling and Direction by Paige Boersma of Bicyclette and Alyssa Garrison of Random Acts of Pastel
Treats by Bake Shoppe
Decor by Lampshade Bash
Tassel Garlands by Studio Mucci
Printed Materials by Alex Perlin
Select clothing provided by Pastel Dress Party
InspirationPaige BoersmaSeptember 23, 2015disco ball, disco ice cream social, party time, pastel, photo shoot, raopXstudiob, sparkle, tassel garlantComment
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When Life Gets Crazy

ResourcesPaige BoersmaSeptember 22, 2015
“If you’re brand were a room, what three things would I find in it?”
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I’ll go first:
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01. A wild and whimsical arrangement of dried blooms. Tonal and textured, please and thank you. A statement piece, but wit
You know how nail polish or paint swatch names tend to be a little over-the-top and instantly invite you into a story that goes way beyond “just” a shade of pink? We like to employ that same tactic when we’re creating colour palette
Our favourite sources of inspiration don't come from other brands, or another designers' portfolio. In fact, we aim for just the opposite, challenging ourselves (and our clients!) to look beyond our own industries for new ideas and creative ways to t
In the past when I've heard the term 'luxury branding' mentioned, my mind instantly went to fancy invite only events, unpriced items kept behind glass and an overall air of better-than-thou exclusivity. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
But throughout our years working wit
Because it’s Friday, and what better time to imagine we’re escaping on a weekend getaway to Victorian mansion turned boutique hotel, @therosemountinn? Instead, we’ll just take a quick little flip through the branding we did for them
“If you’re brand were a room, what three things would I find in it?”
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I’ll go first:
⠀⠀⠀⠀⠀⠀⠀⠀⠀
01. A wild and whimsical arrangement of dried blooms. Tonal and textured, please and thank you. A statement piece, but wit You know how nail polish or paint swatch names tend to be a little over-the-top and instantly invite you into a story that goes way beyond “just” a shade of pink? We like to employ that same tactic when we’re creating colour palette Our favourite sources of inspiration don't come from other brands, or another designers' portfolio. In fact, we aim for just the opposite, challenging ourselves (and our clients!) to look beyond our own industries for new ideas and creative ways to t In the past when I've heard the term 'luxury branding' mentioned, my mind instantly went to fancy invite only events, unpriced items kept behind glass and an overall air of better-than-thou exclusivity. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
But throughout our years working wit

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