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Brand Strategy, Design and Styling

Disco Ice Cream Social

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I scream, you scream, we all scream for silver sparkles, disco balls, and ice cream! We love throwing fun styled summer parties, and this year's concept was derived from a love of old time ice cream parlours, milky pastels and triple-scoop cones loaded with sprinkles. Of course it wouldn't be a party without a little bit of glitter, so we gave our theme a disco twist! With pretty sweets and a swoon-worthy ice cream cake from our local favourite bakery, and custom party supplies by Lampshade Bash, tiny disco balls and succulent favours were the cherry on top of a perfect party. Whether you're celebrating a birthday party or a bachelorette, we highly recommend you break out your favourite silver dancing shoes and throw a disco ice cream social of your own.

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And in case you missed it, see more of the shoot on Glitter Guide!

Photography by Scarlet O'Neill
Styling and Direction by Paige Boersma of Bicyclette and Alyssa Garrison of Random Acts of Pastel
Treats by Bake Shoppe
Decor by Lampshade Bash
Tassel Garlands by Studio Mucci
Printed Materials by Alex Perlin
Select clothing provided by Pastel Dress Party
InspirationPaige BoersmaSeptember 23, 2015disco ball, disco ice cream social, party time, pastel, photo shoot, raopXstudiob, sparkle, tassel garlantComment
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Girl Crush // Jenn Nichols of The Extension Method

InspirationGuest UserSeptember 24, 2015ballet, extension method, extension room, fitness, girl crush, jennifer nichols
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When Life Gets Crazy

ResourcesPaige BoersmaSeptember 22, 2015
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both.

I used to preface this final series with “these might seem silly…&r
Branding is not a performance. And a brand isn’t built in a day. Or one post. It’s what you believe. It’s what you stand for.

It’s a process. Practice over perfection.

Especially in times like these — when the world fe
I’m not too sure what’s been going on with my listening algorithm lately (though I have a feeling all the calming and sleep music I’ve added — and the fact that Nova now has her own musical taste that shows up on my profile &m
This year isn’t about reinvention.
It’s about rhythm.

I’ve spent the past decade designing brands—
but also a life.

A boutique.
A creative studio.
A marriage.
A move.
A child.
A home.
A separation.
A new beginning (again and
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both.

I used to preface this final series with “these might seem silly…&r
Tiny treasures, vintage ephemera, and little details I’ve collected along the way—always within reach when I need a quick hit of design inspiration.

(And yes, I keep…. a lot. You never know)
Branding is not a performance. And a brand isn’t built in a day. Or one post. It’s what you believe. It’s what you stand for.

It’s a process. Practice over perfection.

Especially in times like these — when the world fe I’m not too sure what’s been going on with my listening algorithm lately (though I have a feeling all the calming and sleep music I’ve added — and the fact that Nova now has her own musical taste that shows up on my profile &m This year isn’t about reinvention.
It’s about rhythm.

I’ve spent the past decade designing brands—
but also a life.

A boutique.
A creative studio.
A marriage.
A move.
A child.
A home.
A separation.
A new beginning (again and

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