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Slow Dance Studio
Brand Strategy, Design and Styling

Disco Ice Cream Social

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I scream, you scream, we all scream for silver sparkles, disco balls, and ice cream! We love throwing fun styled summer parties, and this year's concept was derived from a love of old time ice cream parlours, milky pastels and triple-scoop cones loaded with sprinkles. Of course it wouldn't be a party without a little bit of glitter, so we gave our theme a disco twist! With pretty sweets and a swoon-worthy ice cream cake from our local favourite bakery, and custom party supplies by Lampshade Bash, tiny disco balls and succulent favours were the cherry on top of a perfect party. Whether you're celebrating a birthday party or a bachelorette, we highly recommend you break out your favourite silver dancing shoes and throw a disco ice cream social of your own.

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And in case you missed it, see more of the shoot on Glitter Guide!

Photography by Scarlet O'Neill
Styling and Direction by Paige Boersma of Bicyclette and Alyssa Garrison of Random Acts of Pastel
Treats by Bake Shoppe
Decor by Lampshade Bash
Tassel Garlands by Studio Mucci
Printed Materials by Alex Perlin
Select clothing provided by Pastel Dress Party
InspirationPaige BoersmaSeptember 23, 2015disco ball, disco ice cream social, party time, pastel, photo shoot, raopXstudiob, sparkle, tassel garlantComment
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ResourcesPaige BoersmaSeptember 22, 2015
Signature style is a phrase that gets used a lot but rarely defined — so here’s what I mean by it: It’s not about having a “look.” It’s about having a visual point of view that’s consistent enough to guide d
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Moodboards don’t come into play until the second phase of our brand design process — the creative direction. And though every moodboard is a collection of visual references specific to the brand we’re working on, there are certain c
Signature style is a phrase that gets used a lot but rarely defined — so here’s what I mean by it: It’s not about having a “look.” It’s about having a visual point of view that’s consistent enough to guide d I’ve been building a framework to help brands find their signature style using Design Filters — based on what I already do for clients in my 1:1 branding work during the Creative Direction phase, but distilled into something shareable. A Ok, but imagine? 🦢 Moodboards aren’t just pretty. They’re an essential part of the design process. Every image you save is a clue, but you have to do a little digging. Ask why it’s pulling you in, then turn those answers into words. That language be Moodboards don’t come into play until the second phase of our brand design process — the creative direction. And though every moodboard is a collection of visual references specific to the brand we’re working on, there are certain c

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