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Brand Strategy, Design and Styling

Disco Ice Cream Social Behind the Scenes

discoicecreamsocial_BTS_4 Last week in a flurry of silver glitter and pastel tulle we managed to throw together our second styled party shoot, the Disco Ice Cream Social. Paige and I are usually super planned when it comes to our projects, but thanks to crazy busy schedules and a last-minute vacation, we ended up really winging it this time. I'll admit I was pretty nervous when I headed to Milk Glass with a backpack full of ice cream and disco balls Friday afternoon, but with the help of amazing makers like Bake Shoppe, Lampshade Bash, and Studio Mucci, and the genius of our photographer Scarlet O'Neill, everything really came together. Sure there were a few moments where something didn't fit a model quite right, or those frantic seconds when the custom ice cream cake was melting beyond repair and we didn't have a freezer onsite, but overall it was a dreamy, ice-creamy success!

We can't wait to share the full shoot soon, but for now here's a behind the scenes look at the magic we created.
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Photos: Abby Ballanger

ResourcesAlyssaAugust 6, 2015behind the scenes, creative shoot, disco ice cream social, ice cream, party time, pastel, raopXstudiob, sneak peekComment
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Summer Recipe Series // Strawberry Coconut Chia Pudding

ResourcesPaige BoersmaAugust 8, 2015chia pudding, dessert, healthy eating, lynsey loves food, nutrition, recipe, summer recipe series, sweet tooth
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Living the Unfancy Life

InspirationPaige BoersmaAugust 5, 2015basics, capsule wardrobe, caroline rector, minimalism, podcast, style inspiration, the lively show, the simple life, unfancy fashion blog
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both. I used to preface this final series with “these might seem silly…&r
Branding is not a performance. And a brand isn’t built in a day. Or one post. It’s what you believe. It’s what you stand for. It’s a process. Practice over perfection. Especially in times like these — when the world fe
I’m not too sure what’s been going on with my listening algorithm lately (though I have a feeling all the calming and sleep music I’ve added — and the fact that Nova now has her own musical taste that shows up on my profile &m
This year isn’t about reinvention.
It’s about rhythm. I’ve spent the past decade designing brands—
but also a life. A boutique.
A creative studio.
A marriage. A move.
A child. A home.
A separation.
A new beginning (again and
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both. I used to preface this final series with “these might seem silly…&r
Tiny treasures, vintage ephemera, and little details I’ve collected along the way—always within reach when I need a quick hit of design inspiration. (And yes, I keep…. a lot. You never know)
Branding is not a performance. And a brand isn’t built in a day. Or one post. It’s what you believe. It’s what you stand for. It’s a process. Practice over perfection. Especially in times like these — when the world fe I’m not too sure what’s been going on with my listening algorithm lately (though I have a feeling all the calming and sleep music I’ve added — and the fact that Nova now has her own musical taste that shows up on my profile &m This year isn’t about reinvention.
It’s about rhythm. I’ve spent the past decade designing brands—
but also a life. A boutique.
A creative studio.
A marriage. A move.
A child. A home.
A separation.
A new beginning (again and

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