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Brand Strategy, Design and Styling

Disco Ice Cream Social Behind the Scenes

discoicecreamsocial_BTS_4 Last week in a flurry of silver glitter and pastel tulle we managed to throw together our second styled party shoot, the Disco Ice Cream Social. Paige and I are usually super planned when it comes to our projects, but thanks to crazy busy schedules and a last-minute vacation, we ended up really winging it this time. I'll admit I was pretty nervous when I headed to Milk Glass with a backpack full of ice cream and disco balls Friday afternoon, but with the help of amazing makers like Bake Shoppe, Lampshade Bash, and Studio Mucci, and the genius of our photographer Scarlet O'Neill, everything really came together. Sure there were a few moments where something didn't fit a model quite right, or those frantic seconds when the custom ice cream cake was melting beyond repair and we didn't have a freezer onsite, but overall it was a dreamy, ice-creamy success!

We can't wait to share the full shoot soon, but for now here's a behind the scenes look at the magic we created.
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Photos: Abby Ballanger

ResourcesAlyssaAugust 6, 2015behind the scenes, creative shoot, disco ice cream social, ice cream, party time, pastel, raopXstudiob, sneak peekComment
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Summer Recipe Series // Strawberry Coconut Chia Pudding

ResourcesPaige BoersmaAugust 8, 2015chia pudding, dessert, healthy eating, lynsey loves food, nutrition, recipe, summer recipe series, sweet tooth
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Living the Unfancy Life

InspirationPaige BoersmaAugust 5, 2015basics, capsule wardrobe, caroline rector, minimalism, podcast, style inspiration, the lively show, the simple life, unfancy fashion blog
“If you’re brand were a room, what three things would I find in it?”
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I’ll go first:
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01. A wild and whimsical arrangement of dried blooms. Tonal and textured, please and thank you. A statement piece, but wit
You know how nail polish or paint swatch names tend to be a little over-the-top and instantly invite you into a story that goes way beyond “just” a shade of pink? We like to employ that same tactic when we’re creating colour palette
Our favourite sources of inspiration don't come from other brands, or another designers' portfolio. In fact, we aim for just the opposite, challenging ourselves (and our clients!) to look beyond our own industries for new ideas and creative ways to t
In the past when I've heard the term 'luxury branding' mentioned, my mind instantly went to fancy invite only events, unpriced items kept behind glass and an overall air of better-than-thou exclusivity. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
But throughout our years working wit
Because it’s Friday, and what better time to imagine we’re escaping on a weekend getaway to Victorian mansion turned boutique hotel, @therosemountinn? Instead, we’ll just take a quick little flip through the branding we did for them
“If you’re brand were a room, what three things would I find in it?”
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I’ll go first:
⠀⠀⠀⠀⠀⠀⠀⠀⠀
01. A wild and whimsical arrangement of dried blooms. Tonal and textured, please and thank you. A statement piece, but wit You know how nail polish or paint swatch names tend to be a little over-the-top and instantly invite you into a story that goes way beyond “just” a shade of pink? We like to employ that same tactic when we’re creating colour palette Our favourite sources of inspiration don't come from other brands, or another designers' portfolio. In fact, we aim for just the opposite, challenging ourselves (and our clients!) to look beyond our own industries for new ideas and creative ways to t In the past when I've heard the term 'luxury branding' mentioned, my mind instantly went to fancy invite only events, unpriced items kept behind glass and an overall air of better-than-thou exclusivity. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
But throughout our years working wit

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