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Brand Strategy, Design and Styling

Disco Ice Cream Social Behind the Scenes

discoicecreamsocial_BTS_4 Last week in a flurry of silver glitter and pastel tulle we managed to throw together our second styled party shoot, the Disco Ice Cream Social. Paige and I are usually super planned when it comes to our projects, but thanks to crazy busy schedules and a last-minute vacation, we ended up really winging it this time. I'll admit I was pretty nervous when I headed to Milk Glass with a backpack full of ice cream and disco balls Friday afternoon, but with the help of amazing makers like Bake Shoppe, Lampshade Bash, and Studio Mucci, and the genius of our photographer Scarlet O'Neill, everything really came together. Sure there were a few moments where something didn't fit a model quite right, or those frantic seconds when the custom ice cream cake was melting beyond repair and we didn't have a freezer onsite, but overall it was a dreamy, ice-creamy success!

We can't wait to share the full shoot soon, but for now here's a behind the scenes look at the magic we created.
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Photos: Abby Ballanger

ResourcesAlyssaAugust 6, 2015behind the scenes, creative shoot, disco ice cream social, ice cream, party time, pastel, raopXstudiob, sneak peekComment
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Summer Recipe Series // Strawberry Coconut Chia Pudding

ResourcesPaige BoersmaAugust 8, 2015chia pudding, dessert, healthy eating, lynsey loves food, nutrition, recipe, summer recipe series, sweet tooth
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Living the Unfancy Life

InspirationPaige BoersmaAugust 5, 2015basics, capsule wardrobe, caroline rector, minimalism, podcast, style inspiration, the lively show, the simple life, unfancy fashion blog
Moodboards don’t come into play until the second phase of our brand design process — the creative direction. And though every moodboard is a collection of visual references specific to the brand we’re working on, there are certain c
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Sunny moments at home in the midst of all the grey / The hand-sewn robe of my dreams / Hints of pink, always / In-progress branding projects / Mom life, as seen through summer camp sign-up reminders / Sources of inspiration in the st
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both.

I used to preface this final series with “these might seem silly…&r
Moodboards don’t come into play until the second phase of our brand design process — the creative direction. And though every moodboard is a collection of visual references specific to the brand we’re working on, there are certain c Life, lately 🤍

Sunny moments at home in the midst of all the grey / The hand-sewn robe of my dreams / Hints of pink, always / In-progress branding projects / Mom life, as seen through summer camp sign-up reminders / Sources of inspiration in the st
Nothing adds a little romance to a design quite like a script font. Used in moderation (this part matters!), they can bring a quiet sense of nostalgia, a hint of whimsy or a more editorial kind of elegance, depending on the style.

With Valentine&rsq
This is what I mean when I talk about “signature style.” Not one perfect photo, or a single design element, but creating a visual world we can build on and return turn to, again and again. Season after season, collection after collection,
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both.

I used to preface this final series with “these might seem silly…&r

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