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Brand Strategy, Design and Styling

Disco Ice Cream Social Behind the Scenes

discoicecreamsocial_BTS_4 Last week in a flurry of silver glitter and pastel tulle we managed to throw together our second styled party shoot, the Disco Ice Cream Social. Paige and I are usually super planned when it comes to our projects, but thanks to crazy busy schedules and a last-minute vacation, we ended up really winging it this time. I'll admit I was pretty nervous when I headed to Milk Glass with a backpack full of ice cream and disco balls Friday afternoon, but with the help of amazing makers like Bake Shoppe, Lampshade Bash, and Studio Mucci, and the genius of our photographer Scarlet O'Neill, everything really came together. Sure there were a few moments where something didn't fit a model quite right, or those frantic seconds when the custom ice cream cake was melting beyond repair and we didn't have a freezer onsite, but overall it was a dreamy, ice-creamy success!

We can't wait to share the full shoot soon, but for now here's a behind the scenes look at the magic we created.
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Photos: Abby Ballanger

ResourcesAlyssaAugust 6, 2015behind the scenes, creative shoot, disco ice cream social, ice cream, party time, pastel, raopXstudiob, sneak peekComment
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Summer Recipe Series // Strawberry Coconut Chia Pudding

ResourcesPaige BoersmaAugust 8, 2015chia pudding, dessert, healthy eating, lynsey loves food, nutrition, recipe, summer recipe series, sweet tooth
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Living the Unfancy Life

InspirationPaige BoersmaAugust 5, 2015basics, capsule wardrobe, caroline rector, minimalism, podcast, style inspiration, the lively show, the simple life, unfancy fashion blog
This year isn’t about reinvention.
It’s about rhythm. I’ve spent the past decade designing brands—
but also a life. A boutique.
A creative studio.
A marriage. A move.
A child. A home.
A separation.
A new beginning (again and
In amongst the craziness of the holiday season (and the overwhelm it can bring), I’ve been trying to fit in little projects that allow me to rediscover and embrace the holiday magic — essential for my daughter, but also, I’m le
As inboxes fill with deals and discounts and the holiday pressure slowly creeps in, it’s easy to be tempted to fill your cart and convinced you need to spend in order to create the cozy space and seasonal magic you’re craving. I’ve
This year isn’t about reinvention.
It’s about rhythm. I’ve spent the past decade designing brands—
but also a life. A boutique.
A creative studio.
A marriage. A move.
A child. A home.
A separation.
A new beginning (again and In amongst the craziness of the holiday season (and the overwhelm it can bring), I’ve been trying to fit in little projects that allow me to rediscover and embrace the holiday magic — essential for my daughter, but also, I’m le
I’ve always hesitated when asked to define our design style — not out of uncertainty, but because to name it too tightly might edge out the nuance. But still, there are threads that surface again and again: Layers. A sense of nostalgia.
As inboxes fill with deals and discounts and the holiday pressure slowly creeps in, it’s easy to be tempted to fill your cart and convinced you need to spend in order to create the cozy space and seasonal magic you’re craving. I’ve
When you can’t share the final brand yet but the layered textures and type details are a vibe all on their own.

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