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Brand Strategy, Design and Styling

Fresh Start // Floral Infusions & Pastel Rainbows

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StylingPaige BoersmaFebruary 26, 2014Comment
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Spring Style // Blue Florals

StylingPaige BoersmaFebruary 27, 2014blue floral, floral, fresh, spring, spring '14, spring style
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Let's Get Hitched // Wedding Inspiration

InspirationPaige BoersmaFebruary 23, 2014beaus & belles, berkeley church, bridal, bride, bridesmaid, floral, lovestruck, scarlet o'neill, wedding
Signature style is a phrase that gets used a lot but rarely defined — so here’s what I mean by it: It’s not about having a “look.” It’s about having a visual point of view that’s consistent enough to guide d
I’ve been building a framework to help brands find their signature style using Design Filters — based on what I already do for clients in my 1:1 branding work during the Creative Direction phase, but distilled into something shareable. A
Ok, but imagine? 🦢
Moodboards aren’t just pretty. They’re an essential part of the design process. Every image you save is a clue, but you have to do a little digging. Ask why it’s pulling you in, then turn those answers into words. That language be
Moodboards don’t come into play until the second phase of our brand design process — the creative direction. And though every moodboard is a collection of visual references specific to the brand we’re working on, there are certain c
Signature style is a phrase that gets used a lot but rarely defined — so here’s what I mean by it: It’s not about having a “look.” It’s about having a visual point of view that’s consistent enough to guide d I’ve been building a framework to help brands find their signature style using Design Filters — based on what I already do for clients in my 1:1 branding work during the Creative Direction phase, but distilled into something shareable. A Ok, but imagine? 🦢 Moodboards aren’t just pretty. They’re an essential part of the design process. Every image you save is a clue, but you have to do a little digging. Ask why it’s pulling you in, then turn those answers into words. That language be Moodboards don’t come into play until the second phase of our brand design process — the creative direction. And though every moodboard is a collection of visual references specific to the brand we’re working on, there are certain c

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