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Brand Strategy, Design and Styling

FROM THE STUDIO . PRODUCT UPDATE 07/17

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StylingPaige BoersmaJuly 18, 2013dresses, maurie & eve, neon, new, online shop, online store, pre-fallComment
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JULY LOOKBOOK . WESTEND ROOMIES

InspirationPaige BoersmaJuly 18, 2013best friends, creative team, downtown, LA, lookbook, Love Romper, Midnight Maxi, photoshoot, roomates, sarah shreves, Stone Cold Fox
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WILDFOX FALL '13 . DAISY'S GIRLS

InspirationPaige BoersmaJuly 17, 201320's, champagne, Daisy's Girls, Great Gatsby, Great Gatsby fashion, LA, roaring 20's fashion, Spotlight, vintage, vintage fashion, Wildfox, Wildfox Daisy's Girls, Wildfox Fall '13
In amongst the craziness of the holiday season (and the overwhelm it can bring), I’ve been trying to fit in little projects that allow me to rediscover and embrace the holiday magic — essential for my daughter, but also, I’m le
As inboxes fill with deals and discounts and the holiday pressure slowly creeps in, it’s easy to be tempted to fill your cart and convinced you need to spend in order to create the cozy space and seasonal magic you’re craving. I’ve
I was planning to let yesterday’s birthday quietly slip by (and to be honest, I’m still not entirely sure how I feel about this whole “entering a new decade” thing). But when your friends tempt you in with a lavishly planned p
In amongst the craziness of the holiday season (and the overwhelm it can bring), I’ve been trying to fit in little projects that allow me to rediscover and embrace the holiday magic — essential for my daughter, but also, I’m le
I’ve always hesitated when asked to define our design style — not out of uncertainty, but because to name it too tightly might edge out the nuance. But still, there are threads that surface again and again: Layers. A sense of nostalgia.
As inboxes fill with deals and discounts and the holiday pressure slowly creeps in, it’s easy to be tempted to fill your cart and convinced you need to spend in order to create the cozy space and seasonal magic you’re craving. I’ve
When you can’t share the final brand yet but the layered textures and type details are a vibe all on their own.
I was planning to let yesterday’s birthday quietly slip by (and to be honest, I’m still not entirely sure how I feel about this whole “entering a new decade” thing). But when your friends tempt you in with a lavishly planned p

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