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Slow Dance Studio
Brand Strategy, Design and Styling

FROM THE STUDIO . PRODUCT UPDATE 07/17

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StylingPaige BoersmaJuly 18, 2013dresses, maurie & eve, neon, new, online shop, online store, pre-fallComment
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JULY LOOKBOOK . WESTEND ROOMIES

InspirationPaige BoersmaJuly 18, 2013best friends, creative team, downtown, LA, lookbook, Love Romper, Midnight Maxi, photoshoot, roomates, sarah shreves, Stone Cold Fox
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WILDFOX FALL '13 . DAISY'S GIRLS

InspirationPaige BoersmaJuly 17, 201320's, champagne, Daisy's Girls, Great Gatsby, Great Gatsby fashion, LA, roaring 20's fashion, Spotlight, vintage, vintage fashion, Wildfox, Wildfox Daisy's Girls, Wildfox Fall '13
Signature style is a phrase that gets used a lot but rarely defined — so here’s what I mean by it: It’s not about having a “look.” It’s about having a visual point of view that’s consistent enough to guide d
I’ve been building a framework to help brands find their signature style using Design Filters — based on what I already do for clients in my 1:1 branding work during the Creative Direction phase, but distilled into something shareable. A
Ok, but imagine? 🦢
Moodboards aren’t just pretty. They’re an essential part of the design process. Every image you save is a clue, but you have to do a little digging. Ask why it’s pulling you in, then turn those answers into words. That language be
Moodboards don’t come into play until the second phase of our brand design process — the creative direction. And though every moodboard is a collection of visual references specific to the brand we’re working on, there are certain c
Signature style is a phrase that gets used a lot but rarely defined — so here’s what I mean by it: It’s not about having a “look.” It’s about having a visual point of view that’s consistent enough to guide d I’ve been building a framework to help brands find their signature style using Design Filters — based on what I already do for clients in my 1:1 branding work during the Creative Direction phase, but distilled into something shareable. A Ok, but imagine? 🦢 Moodboards aren’t just pretty. They’re an essential part of the design process. Every image you save is a clue, but you have to do a little digging. Ask why it’s pulling you in, then turn those answers into words. That language be Moodboards don’t come into play until the second phase of our brand design process — the creative direction. And though every moodboard is a collection of visual references specific to the brand we’re working on, there are certain c

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