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Brand Strategy, Design and Styling

FROM THE STUDIO . PRODUCT UPDATE 07/17

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StylingPaige BoersmaJuly 18, 2013dresses, maurie & eve, neon, new, online shop, online store, pre-fallComment
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JULY LOOKBOOK . WESTEND ROOMIES

InspirationPaige BoersmaJuly 18, 2013best friends, creative team, downtown, LA, lookbook, Love Romper, Midnight Maxi, photoshoot, roomates, sarah shreves, Stone Cold Fox
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WILDFOX FALL '13 . DAISY'S GIRLS

InspirationPaige BoersmaJuly 17, 201320's, champagne, Daisy's Girls, Great Gatsby, Great Gatsby fashion, LA, roaring 20's fashion, Spotlight, vintage, vintage fashion, Wildfox, Wildfox Daisy's Girls, Wildfox Fall '13
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both.

I used to preface this final series with “these might seem silly…&r
Branding is not a performance. And a brand isn’t built in a day. Or one post. It’s what you believe. It’s what you stand for.

It’s a process. Practice over perfection.

Especially in times like these — when the world fe
I’m not too sure what’s been going on with my listening algorithm lately (though I have a feeling all the calming and sleep music I’ve added — and the fact that Nova now has her own musical taste that shows up on my profile &m
This year isn’t about reinvention.
It’s about rhythm.

I’ve spent the past decade designing brands—
but also a life.

A boutique.
A creative studio.
A marriage.
A move.
A child.
A home.
A separation.
A new beginning (again and
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both.

I used to preface this final series with “these might seem silly…&r
Tiny treasures, vintage ephemera, and little details I’ve collected along the way—always within reach when I need a quick hit of design inspiration.

(And yes, I keep…. a lot. You never know)
Branding is not a performance. And a brand isn’t built in a day. Or one post. It’s what you believe. It’s what you stand for.

It’s a process. Practice over perfection.

Especially in times like these — when the world fe I’m not too sure what’s been going on with my listening algorithm lately (though I have a feeling all the calming and sleep music I’ve added — and the fact that Nova now has her own musical taste that shows up on my profile &m This year isn’t about reinvention.
It’s about rhythm.

I’ve spent the past decade designing brands—
but also a life.

A boutique.
A creative studio.
A marriage.
A move.
A child.
A home.
A separation.
A new beginning (again and

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