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Slow Dance Studio
Brand Strategy, Design and Styling

PRODUCT UPDATE . 08/25

FREE PEOPLE Baroque Skirt

FREE PEOPLE In My Dreams Tee // $78

WILDFOX Teacup Pfeiffer Sweater

GESTUZ Fall Down Dress

GESTUZ Baroque Black Blazer

GESTUZ Boyfriend Coat

WILDFOX Seahorse #9 Dreamer Tank

ResourcesPaige BoersmaAugust 26, 2013coat, fall, free people, Gestuz, jacket, new, online shop, skirt, sweater, WildfoxComment
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KATE HUDSON IN 'ALMOST FAMOUS' . MONDAY MUSE

InspirationPaige BoersmaAugust 26, 2013Almost famous, hair, Kate Hudson, monday muse, movie star
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A TRIP TO THE CNE

InspirationPaige BoersmaAugust 22, 2013carnival, CNE, indulge, INSPIRATION, look book, scarlet o'neill, styling, Toronto
Moodboards don’t come into play until the second phase of our brand design process — the creative direction. And though every moodboard is a collection of visual references specific to the brand we’re working on, there are certain c
Life, lately 🤍 Sunny moments at home in the midst of all the grey / The hand-sewn robe of my dreams / Hints of pink, always / In-progress branding projects / Mom life, as seen through summer camp sign-up reminders / Sources of inspiration in the st
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both. I used to preface this final series with “these might seem silly…&r
Moodboards don’t come into play until the second phase of our brand design process — the creative direction. And though every moodboard is a collection of visual references specific to the brand we’re working on, there are certain c Life, lately 🤍 Sunny moments at home in the midst of all the grey / The hand-sewn robe of my dreams / Hints of pink, always / In-progress branding projects / Mom life, as seen through summer camp sign-up reminders / Sources of inspiration in the st
Nothing adds a little romance to a design quite like a script font. Used in moderation (this part matters!), they can bring a quiet sense of nostalgia, a hint of whimsy or a more editorial kind of elegance, depending on the style. With Valentine&rsq
This is what I mean when I talk about “signature style.” Not one perfect photo, or a single design element, but creating a visual world we can build on and return turn to, again and again. Season after season, collection after collection,
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both. I used to preface this final series with “these might seem silly…&r

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