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Slow Dance Studio
Brand Strategy, Design and Styling

PRODUCT UPDATE . 08/25

FREE PEOPLE Baroque Skirt

FREE PEOPLE In My Dreams Tee // $78

WILDFOX Teacup Pfeiffer Sweater

GESTUZ Fall Down Dress

GESTUZ Baroque Black Blazer

GESTUZ Boyfriend Coat

WILDFOX Seahorse #9 Dreamer Tank

ResourcesPaige BoersmaAugust 26, 2013coat, fall, free people, Gestuz, jacket, new, online shop, skirt, sweater, WildfoxComment
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KATE HUDSON IN 'ALMOST FAMOUS' . MONDAY MUSE

InspirationPaige BoersmaAugust 26, 2013Almost famous, hair, Kate Hudson, monday muse, movie star
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A TRIP TO THE CNE

InspirationPaige BoersmaAugust 22, 2013carnival, CNE, indulge, INSPIRATION, look book, scarlet o'neill, styling, Toronto
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both. I used to preface this final series with “these might seem silly…&r
Branding is not a performance. And a brand isn’t built in a day. Or one post. It’s what you believe. It’s what you stand for. It’s a process. Practice over perfection. Especially in times like these — when the world fe
I’m not too sure what’s been going on with my listening algorithm lately (though I have a feeling all the calming and sleep music I’ve added — and the fact that Nova now has her own musical taste that shows up on my profile &m
This year isn’t about reinvention.
It’s about rhythm. I’ve spent the past decade designing brands—
but also a life. A boutique.
A creative studio.
A marriage. A move.
A child. A home.
A separation.
A new beginning (again and
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both. I used to preface this final series with “these might seem silly…&r
Tiny treasures, vintage ephemera, and little details I’ve collected along the way—always within reach when I need a quick hit of design inspiration. (And yes, I keep…. a lot. You never know)
Branding is not a performance. And a brand isn’t built in a day. Or one post. It’s what you believe. It’s what you stand for. It’s a process. Practice over perfection. Especially in times like these — when the world fe I’m not too sure what’s been going on with my listening algorithm lately (though I have a feeling all the calming and sleep music I’ve added — and the fact that Nova now has her own musical taste that shows up on my profile &m This year isn’t about reinvention.
It’s about rhythm. I’ve spent the past decade designing brands—
but also a life. A boutique.
A creative studio.
A marriage. A move.
A child. A home.
A separation.
A new beginning (again and

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