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Slow Dance Studio
Brand Strategy, Design and Styling

SHOP UPDATE . 09/13

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ResourcesPaige BoersmaSeptember 14, 2013charlie jade, colour, darling, fall, new, online storeComment
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SUNDAY FUNDAY .

StylingPaige BoersmaSeptember 15, 2013#sundayfunday, antiques, casual, flea market, mimosa brunch, relaxing, style, Sunday, Toronto
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STACEY . GIRL CRUSH

InspirationPaige BoersmaSeptember 13, 2013artist, girl crush, INSPIRATION, live music, magic, music, passion, shows, singer, stacey, success, Toronto
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both.

I used to preface this final series with “these might seem silly…&r
Branding is not a performance. And a brand isn’t built in a day. Or one post. It’s what you believe. It’s what you stand for.

It’s a process. Practice over perfection.

Especially in times like these — when the world fe
I’m not too sure what’s been going on with my listening algorithm lately (though I have a feeling all the calming and sleep music I’ve added — and the fact that Nova now has her own musical taste that shows up on my profile &m
This year isn’t about reinvention.
It’s about rhythm.

I’ve spent the past decade designing brands—
but also a life.

A boutique.
A creative studio.
A marriage.
A move.
A child.
A home.
A separation.
A new beginning (again and
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both.

I used to preface this final series with “these might seem silly…&r
Tiny treasures, vintage ephemera, and little details I’ve collected along the way—always within reach when I need a quick hit of design inspiration.

(And yes, I keep…. a lot. You never know)
Branding is not a performance. And a brand isn’t built in a day. Or one post. It’s what you believe. It’s what you stand for.

It’s a process. Practice over perfection.

Especially in times like these — when the world fe I’m not too sure what’s been going on with my listening algorithm lately (though I have a feeling all the calming and sleep music I’ve added — and the fact that Nova now has her own musical taste that shows up on my profile &m This year isn’t about reinvention.
It’s about rhythm.

I’ve spent the past decade designing brands—
but also a life.

A boutique.
A creative studio.
A marriage.
A move.
A child.
A home.
A separation.
A new beginning (again and

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