The Cottage at Chetwyn Farms
Chetwyn Farms
The Cottage at Chetwyn Farms is a country retreat nestled on an alpaca farm in Prince Edward County that invites you to slow down, engage, and experience the quiet, slow pace the country home offers.
Services
Creative Direction and Copywriting
Brand Identity Design for The Cottage
Social Media Template Design
Welcome Guide and Custom Folder
Behind the brand
Our goal for The Cottage at Chetwyn Farms was to help build brand for the farm-stay portion of the already-established alpaca farm and shop, focusing on the overall strategy and positioning, and developing the brand’s voice, tone and visual identity. We wanted to create a cohesive, luxury vacation experience that would show up at every brand touchpoint and add a touch of romance and charm to this incredibly unique farm rental property — it’s not every day you can immerse yourself in the daily rhythm of an alpaca farm while also simultaneously enjoying the simple pleasures of the County and the comfort of a beautiful turn-of-the-century cottage.
Design Direction
Logo
We took the existing identity that existed for the parent brand, and built out a supporting identity system that incorporated the addition of the farm-stay. The Cottage received a custom, hand-drawn logo all its own, and we determined an overall colour palette and design system that would mimic the farm experience while also adding in a sense of refinement.
Colour Palette
For the colour palette, we wanted to lean into the natural landscape of the property, bringing in a selection of green tones that evoke that sense of nature and calm. These act as the signature colour for the brand.
Welcome Guide
For short-term rentals, we always see a huge branding opportunity in the welcome guide, and our intention for The Cottage was to create a custom folder that could be used in various ways for their business, which not only includes the farm-stay but also an alpaca farm and shop on the property. So the folder features a blind emboss of the overarching logo and then we came up with the idea to add a little belly band with the hand drawn logo we did for The Cottage when being used to house the welcome guide itself, which we also designed.
We love designing custom design solutions for our clients that are not only beautiful but also functional, adding to the overall experience at every brand touchpoint.
