Eryn Shannon
Eryn shannon
Eryn Shannon offers bespoke makeup and hairstyling services designed to empower women to embrace their natural beauty with confidence. Their personalized approach ensures that each client feels authentically beautiful, highlighting their unique features rather than transforming them.
Services
Brand Strategy, Creative Direction and Identity Design
Social Content, Styling and Photography
Website Design and Development
Behind the brand
At our design studio, we had the privilege of working with Eryn Shannon to craft a brand identity that reflects her philosophy of enhancing natural beauty. Our goal was to create a visual narrative that empowers women to embrace their unique beauty with confidence, through a brand identity that evokes an uncomplicated ease and simplicity with nods to natural artistry and femininity.
Design Direction
Logo
We custom designed the type for a sophisticated, clean wordmark and suite of brand marks that combines nods to organic elements with modern simplicity that will remain timeless and feminine.
Typography
We selected elegant, refined serif fonts complemented by bold sans-serifs that offer a clean, modern minimalism. The typography is consistent across various media, evoking a high-end professional feel without losing character.
Colour Palette
The colour palette includes warm neutral tones of rosy browns in various shades and depths, balanced with a signature icy blue tone that feels modern and fresh. Adding in an accent of rich, deep red acts as the “bold lip” of the palette, creating depth and contrast in a luxe, unexpected way.
Layout
Our marketing materials reflect a cohesive design with clean lines, ample white space, and editorial layouts that balance type and imagery. Physical collateral feels tactile and luxurious to the touch, enhancing the overall brand experience.
Love Note —
“It's the best investment I have made for my business.
I feel very aligned and I can stand in my power as a business owner with integrity. Everything that I communicate resonates with me and our brand, and everything visually captures our essence.
I have already seen a HUGE shift in our clients. We are attracting the exact clients we are speaking to, they understand what we offer and our style and they immediately say “you are exactly what I have been looking for.”
DEEPER MEANING
The result of our collaboration with Eryn Shannon is a brand identity that is both luxurious and approachable, sophisticated yet personal. Each element, from the logo to the typography and color palette, was designed to enhance the brand’s narrative of natural elegance and personal empowerment.
We are proud to have created a visual language for Eryn Shannon that not only captures her essence but also attracts and inspires her ideal clients. By focusing on themes that celebrate natural beauty and individual expression, we have crafted a brand that truly stands out in the beauty industry.
