Peta Kelly and Body Luxury
Peta Kelly
A multi-disciplinary artist, coach, author and thought leader who guides people on their journey of spiritual growth and embodies a new template to follow that is focused on artful expression.
Services
Brand Strategy, Creative Direction and Identity Design
Social Content, Styling and Photography
Behind the brand
Our intention was for the Peta Kelly brand to convey and celebrate body simplicity and deep luxury, guided by the principles of artful living and authentic self-expression. The brand, along with its sub-brand Body Luxury, was meant to feel both luxurious and grounded, inviting its audience to embrace a serene approach to daily living, prioritizing inner peace and beauty.
Design Direction
Logo
We crafted a suite of logos that balance classic elegance with modern simplicity, capturing the essence of both brands through minimalistic and artistic expressions.
Typography
The typography strategy employs a refined mix of serif and sans-serif fonts. This pairing enhances readability while maintaining a high-end, editorial look that speaks to the sophisticated audience of both brands.
Colour Palette
The color scheme features a palette of warm neutrals, soft sage greens, and rich blacks, providing a soothing yet luxurious visual experience that invites calm and reflection, with a soft and natural feel.
Layout
Our marketing materials reflect a cohesive design with clean lines, ample white space, and editorial layouts that balance type and imagery. Physical collateral feels tactile and luxurious to the touch, enhancing the overall brand experience.
DEEPER MEANING
At the heart of the Peta Kelly brand lies a commitment to simplicity and inner tranquility, which is artistically woven into every aspect of our branding and design. Body Luxury extends this ethos into the realm of wellness, emphasizing a holistic approach to luxury that nurtures both mind and body. The visual elements—from the serene color palette to the thoughtful typography—reflect a deep respect for calm, mindful living. Each design decision underscores our dedication to creating spaces where beauty and peace can flourish, supporting the brand’s vision of a balanced, luxurious lifestyle.
