Selena Michele Interiors
SELENA MICHELE INTERIORS
A brand rooted in transformation—where thoughtful interiors become catalysts for well-being, and handcrafted details speak softly to the soul. Selena Michele Interiors designs spaces that reflect the richness of everyday life, the texture of transition, and the beauty of quiet luxury. This is elevated living, designed with warmth and intention.
Services
Brand Strategy and Creative Direction
Brand Identity Design
Brand Collateral Design
Behind the brand
Selena Michele Interiors emerged from a desire to redefine the way we inhabit space—to move beyond trends, toward something more meaningful. The studio’s identity needed to reflect this philosophy: elegant, yet grounded. Personal, yet polished.
We began with a foundation of soulful strategy. Drawing from Selena’s intuitive design process, the brand voice balances elevated sophistication with approachability—positioning her as both expert and trusted collaborator.
Visually, the brand captures the harmony between structured minimalism and expressive craftsmanship. Serif typography with refined ligatures mirrors architectural grace; a neutral, earthy palette evokes calm and clarity; bespoke wordmarks and line work reflect the layered artistry of her interiors.
Whether designing for life transitions, heritage homes, or new beginnings, the brand carries an effortless sense of timelessness. A sense of sanctuary, made tangible.
Design Direction
Logo and Wordmarks
At the heart of Selena Michele Interiors lies a bespoke logomark—a quiet signature that speaks to the studio’s refined balance of structure and softness. Designed with custom ligatures and nuanced spacing, the serif identity mirrors the architectural grace of her interiors, inviting an understated elegance that feels both timeless and modern. The result is a mark that carries its weight lightly, offering presence without overpowering the brand’s story.
Colour Palette
The Selena Michele palette is a study in muted harmony—where softness meets structure, and color feels more like a whisper than a statement. Ivory, chestnut, sage, and charcoal evoke the warmth of natural materials and the quiet elegance of hand-finished interiors. Each hue is chosen to create a sense of calm, to ground the brand’s presence in something enduring yet intimately personal.
Typography
Selena Michele’s typography bridges classic refinement with contemporary clarity. The pairing of EB Garamond and Founders Grotesk invites a dance between structured elegance and quiet modernism. Serif details nod to heritage and craft, while the sans-serif complements with a clean, confident presence—together, they create a visual rhythm as considered and layered as the spaces Selena designs.
Brand Applications
Every brand touchpoint is designed to feel as intentional and immersive as a curated interior. From textured business cards printed in deep walnut ink to understated signage that whispers exclusivity, the brand is carried through details that engage both tactility and emotion. Branded candle labels, custom stationery, and blind-embossed textures extend the visual story, crafting a hospitality-driven brand experience that lingers long after the first interaction.
Brand Marks and Pattern System
The brand’s visual language extends beyond its signature wordmark to a system of custom marks and patterns designed for versatility and subtle storytelling. Hand-drawn lines, textural motifs, and architectural-inspired forms echo the layered depth of Selena’s interiors. These elements act as visual accents across packaging, digital spaces, and printed collateral—creating a dynamic, multi-sensory brand experience that evolves with each interaction.
Take a Peek
Behind the Scenes
At Slow Dance Studio, every brand story is an invitation—a quiet gesture that draws you in and lingers. With Selena Michele Interiors, we’ve crafted not just a brand but a layered narrative that lives at the intersection of refined design and personal resonance. As you step away from these moments, we invite you to imagine the possibilities of your own brand story—a story that feels not just seen but deeply felt. Ready to shape your next chapter?