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Slow Dance Studio
Brand Strategy, Design and Styling

Disco Ice Cream Social

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I scream, you scream, we all scream for silver sparkles, disco balls, and ice cream! We love throwing fun styled summer parties, and this year's concept was derived from a love of old time ice cream parlours, milky pastels and triple-scoop cones loaded with sprinkles. Of course it wouldn't be a party without a little bit of glitter, so we gave our theme a disco twist! With pretty sweets and a swoon-worthy ice cream cake from our local favourite bakery, and custom party supplies by Lampshade Bash, tiny disco balls and succulent favours were the cherry on top of a perfect party. Whether you're celebrating a birthday party or a bachelorette, we highly recommend you break out your favourite silver dancing shoes and throw a disco ice cream social of your own.

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And in case you missed it, see more of the shoot on Glitter Guide!

Photography by Scarlet O'Neill
Styling and Direction by Paige Boersma of Bicyclette and Alyssa Garrison of Random Acts of Pastel
Treats by Bake Shoppe
Decor by Lampshade Bash
Tassel Garlands by Studio Mucci
Printed Materials by Alex Perlin
Select clothing provided by Pastel Dress Party
InspirationSeptember 23, 2015disco ball, disco ice cream social, party time, pastel, photo shoot, raopXstudiob, sparkle, tassel garlantComment
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Your branding should always be evolving. There should be anchors, but how you interpret and bring them to life can vary.

For Slow A thrift list. A daffodil. A hex code. DECADENT MINIMALISM — no additional text. A half-finished thought about brand decks as therapy. A nail colour.

636 notes (swipe for proof). A glimpse into my mind.

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Every selection, sourced and detailed. The smoked walnut floating shelves from @mykitchcabinets (which are the focal point of it all), the tonal wall-to-ceiling paint colours I’ve been livi

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A boutique brand identity and creative direction studio in Hamilton, Ontario. Strategy-led design for small businesses that want a brand as intentional as the work they do.

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