Brand Strategy, Design and Styling

*Sold Out*

 

Clover

$1980 USD

A minimal and editorial, type-driven brand kit, Clover draws inspiration from classic french fashion houses, the pages of your favourite glossy magazine, classic books found in your favourite bookstore, and the intimacy of an old black and white photo.

Alluring and understated, the beauty of Clover is captured by a balance of modern simplicity and subtly feminine type silhouettes with a timeless appeal.

 

Mood

Feminine, Elegant, Sophisticated, Modern, Uncomplicated Luxury, Minimal, Delicate, Timeless, Refined, Intimate, Editorial.

Palette

Creamy ivories are touched with hints of dusty rose and pale sage tones. Don’t forget —  we’ll work closely with you to customize a colour palette that will fit your brand specifically.

Soundtrack

We believe that a brand should call on all five senses, and so we’ve curated a soundtrack for each playlist to round out the experience and get you in the mood.

 
 

*limited release*

The Brand Kit

Premium brands without the premium price tag, our semi-custom brands are designed using the same process as our custom projects. Expertly designed so you have everything you need for a beautiful, cohesive brand, we work closely with you over two weeks to customize each kit specifically with your brand in mind.

Pre-designed, but customized just for you.

 

Foundation

Moodboard
Custom Color Palette
Type Hierarchy

Core Brand

Primary + Secondary Logos
Brand Marks
Tagline Design
Brand Pattern or Accents

Application

Stock Photos
Social Templates
Brand Style Guide
 
 
 

 We’re passionate about designing beautiful, timeless brands so that you can focus on building your business.

 
 

Our semi-custom brands are for small businesses who are looking for a cohesive brand experience but aren’t ready for the significant investment or want to wait months for fully custom. They’re perfect for those just starting out and need some extra support in creating a brand they’re confident in.

 
 

 

 

The Process

Professionally designed in our signature editorially-inspired, elevated style, the brand suites are primed to position you with a cohesive brand identity that follows the same strategy-led process as our custom projects, with the same attention to detail and refined quality we approach every project with.

Each kit is designed with specific brand personalities in mind, so all you need to do is find the one that aligns with your style, answer a few questions for us, and we’ll customize the brand for you — in two weeks.

 
 

No. 01 —

Choose a brand kit that aligns with your brand style and answer a few questions. This will give us the details we need to customize your brand so it's uniquely yours.

No. 02 —

We'll send you a mini moodboard that captures your brand and the vibe of the semi-custom brand you chose, and also explores a custom colour palette for you.

No. 03 —

You'll be sent your newly customized brand elements for approval, including your primary and secondary logos, brand marks, tagline design, brand pattern and any additional accents.

No. 04 —

You'll receive you brand style guide. This is where your new brand is all laid out, and we'll include your colour palette and type hierarchy, so you know exactly how to use everything.

No. 05 —

If social media templates are part of your package, we'll work closely with you to customize your templates so they fit the type of content you plan on sharing. Those will be sent in Canva.

No. 06 —

We'll send you all your final brand files and you're ready to start using your new brand!

 
 
 

Social Templates, Clover

 

Designed to be paired with each brand kit as a way to carry your branding over to social media, these templates are the perfect way to ensure you have a cohesive brand experience at every touchpoint.

Designed and shared in Canva so they’re easy for you to edit and build off of, we’ll customize the templates in alignment with your new semi-custom brand, updating the brand elements and colour palette and working with you to adjust them so the layouts work for your specific content. Optimized in vertical dimensions that will work on Instagram, Pinterest, blogs, newsletters, and wherever else you may need them!

Includes:

  • 5 Instagram Feed Templates (4:5)

  • 5 Instagram Reels/Stories Templates (16:9)

  • Full customization in alignment with your new branding

  • Sample content and imagery to match your content

  • Ready-to-use Canva templates

 
 
 

FAQ

  • Two weeks! Once you purchase and choose your start day, we’ll send you a timeline of how the time is laid out, but you can expect to receive your new brand two weeks after your design week starts.

  • You’ll receive a customized primary logo, secondary logo, brand marks, color palette, font pairings (with purchase links), Canva social templates, and a final Brand Style Guide delivered at the end of the project.

  • The overall layout and design are preserved to maintain the integrity of the kit, but we do personalize the brand name, tagline (if applicable), and colors. Small adjustments may be made to ensure your brand name fits well within the design.

  • Each kit includes one round of minor revisions (like color tweaks or small design refinements). Additional edits are available at an hourly rate of $200/hr or as part of a design intensive. We find that because of the nature of the designs and our process, usually only one is needed!

  • No problem — we’ll use your questionnaire responses to propose a refined, intentional palette that aligns with the tone and energy of your brand.

  • You'll receive carefully selected font pairings with direct links to purchase the licenses (which are not included in the price of the kit).

  • Each design is offered only three times, and once sold out, it’s retired. This ensures your brand remains distinctive and not widely replicated.

  • The visuals you see on the site are for presentation purposes and are not included as deliverables. Most of the photos we use are from license-free stock photography sites, so if they fit with your brand style, we can absolutely include those as well, or help you source more aligned stock photography from paid or free sources. If you’d like custom mockups or content styling, we can explore that as an add-on.

  • We offer options for brand expansion, like packaging, social content, or collateral design. Just let us know what you’re envisioning, and we can create a custom quote or recommend a design intensive.

  • To keep your timeline on track, we ask that you respond to requests for feedback within 1–2 business days, as outlined in the timeline. If communication is delayed, your project may be rescheduled based on our next availability — and we cannot guarantee a specific new delivery date.

  • Due to the digital and personalized nature of the product, all sales are final and non-refundable. Please reach out with any questions before purchasing — we’re happy to help ensure it’s the right fit.