Five Questions to Uncover Your Signature Style
Signature style starts with asking the right questions. Here are five to begin with — and what they might quietly reveal.
My branding process has always started with questions.
Before the moodboards, before the logo drafts, before any color palettes — we begin with curiosity.
Sometimes the questions are part of a pre-workshop questionnaire. Sometimes they show up during a live call. Most often, it’s both — a conversation that expands as we go.
There’s one set of questions I used to introduce with a caveat:
“These might feel a little silly…”
But I’ve long since stopped saying that.
Because over time, I’ve realized just how much these more personality-driven questions reveal. They get to the heart of a brand’s visual language — its tone, rhythm, texture. They pull out the patterns. The deep preferences. The often unspoken values. And almost always, they hold more than you’d expect.
So today, I wanted to offer a few of those questions to you.
Five, to be exact.
They’re not meant to be answered quickly.
They’re for scribbling in margins, walking with, mulling over.
They’re questions I return to again and again with clients — and even with my own brand.
Here they are:
( 01 / 05 )
What kind of imagery fills your moodboard — over and over again?
This reveals: your visual story and themes — romantic, restrained, graphic, or something else entirely.
( 02 / 05 )
What time of day does your brand feel like?
This reveals: the tone and rhythm your brand moves with — the quiet calm of early morning? The clarity of mid-day?
( 03 / 05 )
What material would your brand be made of?
This reveals: your texture language — soft or structured, raw or refined.
( 04 / 05 )
If your brand threw a dinner party, what would it look like?
This reveals: your aesthetic atmosphere — layered, intentional details that create mood and so much more.
( 05 / 05 )
What tension, or intentional contrasts, exist in your work and brand?
This reveals: your blueprint — minimal but emotional? Playful but precise? Juxtapositions that are truly yours.
Right now, these questions are just the beginning.
But they’re also the foundation of something I’ve been working on.
For months, I’ve been shaping a new tool or offering — a way to help you uncover and define your personal signature style, visually and emotionally, with language and with feeling.
Stay tuned…