LATE AFTERNOON . MONDAY MUSE

Liz from Late Afternoon was probably one of my first blogger crushes, back when I first started spending way too much time online hunting down inspiration sources and saving images to carefully organized folders, before there was Pinterest. I first got into the world of blogging in my final year of university, and would spend my free moments in the computer design lab or a costume history lecture scrolling through all of the sartorial eye candy. It's also how Bicyclette came to be. I started exploring the concept for the brand through the Bicyclette blog, using it to track my progress as I designed the brand book, gathered inspiration, sought online feedback and conducted research. It was when style bloggers were just beginning to be viewed as viable fashion brand ambassadors, and it was clear the world of retailing, specifically online, was changing.

My personal style muses always have an aesthetic that remains true to who they are but also leaves room for exploring different styles and nods to various inspirations. And as most will know, I love unexpected pairings. Liz's style does just that and she looks equally amazing in a floral maxi dress or head-to-toe pastels as she does in leather details or a bold statement necklace. Her outfit choices encapsulate the quintessential LA style that we're so drawn to and inspired by at Bicyclette - the mix between the bohemian whimsy of the beach and the more urban sensibility of downtown - and always expertly accessorized. And as anyone who has visited the shop or browsed the online store knows, we're not ones to shy away from print or colour, and Liz is definitely a master of both. She makes bold outfit choices and often inspires me to look at my own wardrobe, or a Bicyclette styling challenge, in the same way, searching for items that wouldn't traditionally go together and having a little fun with it.

[images via late afternoon]

- edited by paige -