Behind the Scenes // From Inspiration Board to Visual Strategy
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Storytelling on Social Media
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We're all aware of how important visuals are in today's world, and with most brands and businesses utilizing blogs and social media to tell their story and engage with their viewers, there is no shortage of opportunities to create our own content and capture beautiful photos.
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I will never stop singing the praises of the good ol' fashioned inspiration board. Not only is it one of my favourite parts of starting a new project - whether it be a photoshoot, branding design, or a styled party - it's one of the first steps I take to bring a dream to life, and it's the stage where you start to see themes emerge, details take shape and your vision begin to materialize. And there is so much magic in that, especially when you're a bit of a dreamer and visually-oriented. It's one thing to have an idea, but to be able to actually bring that to life, to communicate it with others and watch it transform, that's pretty special, and it's one of my favourite things to do.
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Not only is Pinterest one of my favourite social media sites to get completely lost on, it’s also an incredibly important tool for my business. I’m pretty intentional with how I spend my time on Pinterest these days, limiting my daydreaming pinning sessions so I don’t get too carried away and it doesn’t eat into my day too much or decrease my productivity. But when it comes to creating an inspiration board, there’s no better place to start, and I’d like to think I’ve mastered the fine art of Pinterest inspiration gathering, and in turn I’ve seen it benefit my business and drive traffic to the blog as one of the top referral sites.
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