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Slow Dance Studio
Brand Strategy, Design and Styling

PRETTY LITTLE THINGS .

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Sundays always call for some pretty inspiration. The perfect way to end the weekend and prepare for the upcoming week, setting the tone and easing back into the "real" world. Shall we?

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InspirationPaige BoersmaOctober 21, 2013floral, INSPIRATION, pretty, sparkle, SundayComment
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THE NEW FLORALS .

ResourcesPaige BoersmaOctober 22, 2013finders keepers, floral, new, Newsletter, online shop
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OCTOBER LOOKBOOK . HARVEST MOON

Paige BoersmaOctober 17, 2013
Moodboards don’t come into play until the second phase of our brand design process — the creative direction. And though every moodboard is a collection of visual references specific to the brand we’re working on, there are certain c
Life, lately 🤍 Sunny moments at home in the midst of all the grey / The hand-sewn robe of my dreams / Hints of pink, always / In-progress branding projects / Mom life, as seen through summer camp sign-up reminders / Sources of inspiration in the st
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both. I used to preface this final series with “these might seem silly…&r
Moodboards don’t come into play until the second phase of our brand design process — the creative direction. And though every moodboard is a collection of visual references specific to the brand we’re working on, there are certain c Life, lately 🤍 Sunny moments at home in the midst of all the grey / The hand-sewn robe of my dreams / Hints of pink, always / In-progress branding projects / Mom life, as seen through summer camp sign-up reminders / Sources of inspiration in the st
Nothing adds a little romance to a design quite like a script font. Used in moderation (this part matters!), they can bring a quiet sense of nostalgia, a hint of whimsy or a more editorial kind of elegance, depending on the style. With Valentine&rsq
This is what I mean when I talk about “signature style.” Not one perfect photo, or a single design element, but creating a visual world we can build on and return turn to, again and again. Season after season, collection after collection,
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both. I used to preface this final series with “these might seem silly…&r

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