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Brand Strategy, Design and Styling

PRETTY LITTLE THINGS .

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Sundays always call for some pretty inspiration. The perfect way to end the weekend and prepare for the upcoming week, setting the tone and easing back into the "real" world. Shall we?

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InspirationPaige BoersmaOctober 21, 2013floral, INSPIRATION, pretty, sparkle, SundayComment
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THE NEW FLORALS .

ResourcesPaige BoersmaOctober 22, 2013finders keepers, floral, new, Newsletter, online shop
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OCTOBER LOOKBOOK . HARVEST MOON

Paige BoersmaOctober 17, 2013
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both. I used to preface this final series with “these might seem silly…&r
Branding is not a performance. And a brand isn’t built in a day. Or one post. It’s what you believe. It’s what you stand for. It’s a process. Practice over perfection. Especially in times like these — when the world fe
I’m not too sure what’s been going on with my listening algorithm lately (though I have a feeling all the calming and sleep music I’ve added — and the fact that Nova now has her own musical taste that shows up on my profile &m
This year isn’t about reinvention.
It’s about rhythm. I’ve spent the past decade designing brands—
but also a life. A boutique.
A creative studio.
A marriage. A move.
A child. A home.
A separation.
A new beginning (again and
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both. I used to preface this final series with “these might seem silly…&r
Tiny treasures, vintage ephemera, and little details I’ve collected along the way—always within reach when I need a quick hit of design inspiration. (And yes, I keep…. a lot. You never know)
Branding is not a performance. And a brand isn’t built in a day. Or one post. It’s what you believe. It’s what you stand for. It’s a process. Practice over perfection. Especially in times like these — when the world fe I’m not too sure what’s been going on with my listening algorithm lately (though I have a feeling all the calming and sleep music I’ve added — and the fact that Nova now has her own musical taste that shows up on my profile &m This year isn’t about reinvention.
It’s about rhythm. I’ve spent the past decade designing brands—
but also a life. A boutique.
A creative studio.
A marriage. A move.
A child. A home.
A separation.
A new beginning (again and

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