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Slow Dance Studio
Brand Strategy, Design and Styling

THE NEW FLORALS .

october21-1october21-2

ResourcesPaige BoersmaOctober 22, 2013finders keepers, floral, new, Newsletter, online shopComment
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WILDFOX RESORT . ANGELS OFF DUTY

InspirationPaige BoersmaOctober 22, 201370s, charlie's angels, disco ball, glitter, resort, retro, Wildfox, wildfox couture
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PRETTY LITTLE THINGS .

InspirationPaige BoersmaOctober 21, 2013floral, INSPIRATION, pretty, sparkle, Sunday
This year isn’t about reinvention.
It’s about rhythm. I’ve spent the past decade designing brands—
but also a life. A boutique.
A creative studio.
A marriage. A move.
A child. A home.
A separation.
A new beginning (again and
In amongst the craziness of the holiday season (and the overwhelm it can bring), I’ve been trying to fit in little projects that allow me to rediscover and embrace the holiday magic — essential for my daughter, but also, I’m le
As inboxes fill with deals and discounts and the holiday pressure slowly creeps in, it’s easy to be tempted to fill your cart and convinced you need to spend in order to create the cozy space and seasonal magic you’re craving. I’ve
This year isn’t about reinvention.
It’s about rhythm. I’ve spent the past decade designing brands—
but also a life. A boutique.
A creative studio.
A marriage. A move.
A child. A home.
A separation.
A new beginning (again and In amongst the craziness of the holiday season (and the overwhelm it can bring), I’ve been trying to fit in little projects that allow me to rediscover and embrace the holiday magic — essential for my daughter, but also, I’m le
I’ve always hesitated when asked to define our design style — not out of uncertainty, but because to name it too tightly might edge out the nuance. But still, there are threads that surface again and again: Layers. A sense of nostalgia.
As inboxes fill with deals and discounts and the holiday pressure slowly creeps in, it’s easy to be tempted to fill your cart and convinced you need to spend in order to create the cozy space and seasonal magic you’re craving. I’ve
When you can’t share the final brand yet but the layered textures and type details are a vibe all on their own.

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