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Brand Strategy, Design and Styling

SHOP UPDATE . 09/08

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ResourcesPaige BoersmaSeptember 9, 2013fall, new, online shopComment
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OLIVIA WILDE . MONDAY MUSE

InspirationPaige BoersmaSeptember 10, 2013actor, actress, film, INSPIRATION, monday muse, olivia wilde, red carpet, style, TIFF
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THE BICYCLETTE GIRLS .

ResourcesPaige BoersmaSeptember 9, 2013alice, bicyclette girls, chloe, lola, online, phoenix, story, style
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both. I used to preface this final series with “these might seem silly…&r
Branding is not a performance. And a brand isn’t built in a day. Or one post. It’s what you believe. It’s what you stand for. It’s a process. Practice over perfection. Especially in times like these — when the world fe
I’m not too sure what’s been going on with my listening algorithm lately (though I have a feeling all the calming and sleep music I’ve added — and the fact that Nova now has her own musical taste that shows up on my profile &m
This year isn’t about reinvention.
It’s about rhythm. I’ve spent the past decade designing brands—
but also a life. A boutique.
A creative studio.
A marriage. A move.
A child. A home.
A separation.
A new beginning (again and
My branding process always starts with questions. Sometimes it’s a pre-workshop questionnaire. Sometimes we explore them live on the call. Often, it’s both. I used to preface this final series with “these might seem silly…&r
Tiny treasures, vintage ephemera, and little details I’ve collected along the way—always within reach when I need a quick hit of design inspiration. (And yes, I keep…. a lot. You never know)
Branding is not a performance. And a brand isn’t built in a day. Or one post. It’s what you believe. It’s what you stand for. It’s a process. Practice over perfection. Especially in times like these — when the world fe I’m not too sure what’s been going on with my listening algorithm lately (though I have a feeling all the calming and sleep music I’ve added — and the fact that Nova now has her own musical taste that shows up on my profile &m This year isn’t about reinvention.
It’s about rhythm. I’ve spent the past decade designing brands—
but also a life. A boutique.
A creative studio.
A marriage. A move.
A child. A home.
A separation.
A new beginning (again and

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