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Brand Strategy, Design and Styling

SHOP UPDATE . 09/08

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ResourcesPaige BoersmaSeptember 9, 2013fall, new, online shopComment
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OLIVIA WILDE . MONDAY MUSE

InspirationPaige BoersmaSeptember 10, 2013actor, actress, film, INSPIRATION, monday muse, olivia wilde, red carpet, style, TIFF
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THE BICYCLETTE GIRLS .

ResourcesPaige BoersmaSeptember 9, 2013alice, bicyclette girls, chloe, lola, online, phoenix, story, style
As inboxes fill with deals and discounts and the holiday pressure slowly creeps in, it’s easy to be tempted to fill your cart and convinced you need to spend in order to create the cozy space and seasonal magic you’re craving. I’ve
I was planning to let yesterday’s birthday quietly slip by (and to be honest, I’m still not entirely sure how I feel about this whole “entering a new decade” thing). But when your friends tempt you in with a lavishly planned p
I’ve always hesitated when asked to define our design style — not out of uncertainty, but because to name it too tightly might edge out the nuance. But still, there are threads that surface again and again: Layers. A sense of nostalgia.
As inboxes fill with deals and discounts and the holiday pressure slowly creeps in, it’s easy to be tempted to fill your cart and convinced you need to spend in order to create the cozy space and seasonal magic you’re craving. I’ve
When you can’t share the final brand yet but the layered textures and type details are a vibe all on their own.
I was planning to let yesterday’s birthday quietly slip by (and to be honest, I’m still not entirely sure how I feel about this whole “entering a new decade” thing). But when your friends tempt you in with a lavishly planned p
A full year (and then some) of working alongside @esbridal, and this piece might be one of my favourites (because you know how I feel about designing for print). After creating the core brand identity two years ago, we’ve spent the past year d

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