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Brand Strategy, Design and Styling

SHOP UPDATE . 09/20

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ResourcesPaige BoersmaSeptember 21, 2013Bardot, bicyclette, free people, online, shop, studio, updateComment
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SCARLET O'NEILL + LYNZIE IN DETROIT .

InspirationPaige BoersmaSeptember 23, 2013detroit, edge, electric blonde, kimono, love by lynzie, lynzie kent, photo shoot, rock n' roll, scarlet o'neill, tutu, whimsy
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OCTOBER LOOKBOOK . DAILY INSPIRATION

InspirationPaige BoersmaSeptember 19, 2013
I’m not too sure what’s been going on with my listening algorithm lately (though I have a feeling all the calming and sleep music I’ve added — and the fact that Nova now has her own musical taste that shows up on my profile &m
This year isn’t about reinvention.
It’s about rhythm. I’ve spent the past decade designing brands—
but also a life. A boutique.
A creative studio.
A marriage. A move.
A child. A home.
A separation.
A new beginning (again and
In amongst the craziness of the holiday season (and the overwhelm it can bring), I’ve been trying to fit in little projects that allow me to rediscover and embrace the holiday magic — essential for my daughter, but also, I’m le
As inboxes fill with deals and discounts and the holiday pressure slowly creeps in, it’s easy to be tempted to fill your cart and convinced you need to spend in order to create the cozy space and seasonal magic you’re craving. I’ve
I’m not too sure what’s been going on with my listening algorithm lately (though I have a feeling all the calming and sleep music I’ve added — and the fact that Nova now has her own musical taste that shows up on my profile &m This year isn’t about reinvention.
It’s about rhythm. I’ve spent the past decade designing brands—
but also a life. A boutique.
A creative studio.
A marriage. A move.
A child. A home.
A separation.
A new beginning (again and In amongst the craziness of the holiday season (and the overwhelm it can bring), I’ve been trying to fit in little projects that allow me to rediscover and embrace the holiday magic — essential for my daughter, but also, I’m le
I’ve always hesitated when asked to define our design style — not out of uncertainty, but because to name it too tightly might edge out the nuance. But still, there are threads that surface again and again: Layers. A sense of nostalgia.
As inboxes fill with deals and discounts and the holiday pressure slowly creeps in, it’s easy to be tempted to fill your cart and convinced you need to spend in order to create the cozy space and seasonal magic you’re craving. I’ve

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