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Brand Strategy, Design and Styling

SHOP UPDATE . 09/20

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ResourcesPaige BoersmaSeptember 21, 2013Bardot, bicyclette, free people, online, shop, studio, updateComment
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SCARLET O'NEILL + LYNZIE IN DETROIT .

InspirationPaige BoersmaSeptember 23, 2013detroit, edge, electric blonde, kimono, love by lynzie, lynzie kent, photo shoot, rock n' roll, scarlet o'neill, tutu, whimsy
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OCTOBER LOOKBOOK . DAILY INSPIRATION

InspirationPaige BoersmaSeptember 19, 2013
As inboxes fill with deals and discounts and the holiday pressure slowly creeps in, it’s easy to be tempted to fill your cart and convinced you need to spend in order to create the cozy space and seasonal magic you’re craving. I’ve
I was planning to let yesterday’s birthday quietly slip by (and to be honest, I’m still not entirely sure how I feel about this whole “entering a new decade” thing). But when your friends tempt you in with a lavishly planned p
As inboxes fill with deals and discounts and the holiday pressure slowly creeps in, it’s easy to be tempted to fill your cart and convinced you need to spend in order to create the cozy space and seasonal magic you’re craving. I’ve
When you can’t share the final brand yet but the layered textures and type details are a vibe all on their own.
I was planning to let yesterday’s birthday quietly slip by (and to be honest, I’m still not entirely sure how I feel about this whole “entering a new decade” thing). But when your friends tempt you in with a lavishly planned p
A full year (and then some) of working alongside @esbridal, and this piece might be one of my favourites (because you know how I feel about designing for print). After creating the core brand identity two years ago, we’ve spent the past year d
Combing back through the archives to pull up process details as we circle back to this not-yet-shared brand—and I forgot how much I love sharing these little BTS design clips. Designed as part of the original identity, this crest became one of

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