When I shared the Studio Bicyclette brand inspiration board last year, I mentioned that branding your own project is not a particularly easy task, and throughout the process of designing the brand identity and website, that didn't waver. What I can say though, is that following a distinct creative process and starting with that inspiration board helped immensely.
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I will never stop singing the praises of the good ol' fashioned inspiration board. Not only is it one of my favourite parts of starting a new project - whether it be a photoshoot, branding design, or a styled party - it's one of the first steps I take to bring a dream to life, and it's the stage where you start to see themes emerge, details take shape and your vision begin to materialize. And there is so much magic in that, especially when you're a bit of a dreamer and visually-oriented. It's one thing to have an idea, but to be able to actually bring that to life, to communicate it with others and watch it transform, that's pretty special, and it's one of my favourite things to do.
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I've alluded to it a number of times over the past few months, and you've probably noticed hints here and there that Bicyclette is undergoing a little bit of a transformation, entering into its next phase as Studio Bicyclette. As I embark on this process, and since branding and styling play a key role in this newest iteration of Bicyclette, I want the blog to be a place of transparency, and to share the journey and behind-the-scenes as my business shifts from one model to the next.
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