When I shared the Studio Bicyclette brand inspiration board last year, I mentioned that branding your own project is not a particularly easy task, and throughout the process of designing the brand identity and website, that didn't waver. What I can say though, is that following a distinct creative process and starting with that inspiration board helped immensely.
Read MoreWith a secret date set for the new Studio Bicyclette website launch - it's really happening! But all I'm going to tell you right now is that it's soon. Really soon - I've decided to take a little blogging break for the next week or so in order to focus all of my energy on the design and development.
Read MoreAs I've started the design process for the new Studio Bicyclette site, one of the most challenging aspects has been writing the content. Visually, I have a good sense of what I want, I've put together my brand inspiration boardand because Bicyclette already has a strong brand identity, those pieces tend to come together quite easily.
Read MoreI will never stop singing the praises of the good ol' fashioned inspiration board. Not only is it one of my favourite parts of starting a new project - whether it be a photoshoot, branding design, or a styled party - it's one of the first steps I take to bring a dream to life, and it's the stage where you start to see themes emerge, details take shape and your vision begin to materialize. And there is so much magic in that, especially when you're a bit of a dreamer and visually-oriented. It's one thing to have an idea, but to be able to actually bring that to life, to communicate it with others and watch it transform, that's pretty special, and it's one of my favourite things to do.
Read MoreI've alluded to it a number of times over the past few months, and you've probably noticed hints here and there that Bicyclette is undergoing a little bit of a transformation, entering into its next phase as Studio Bicyclette. As I embark on this process, and since branding and styling play a key role in this newest iteration of Bicyclette, I want the blog to be a place of transparency, and to share the journey and behind-the-scenes as my business shifts from one model to the next.
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