Redefining Our Digital Presence: Embracing Pinterest Over Instagram

Why do we tell stories?

BrandingPaige BoersmaJanuary 9, 2018storytelling, brand story, social media, small business tipsComment

How to Conduct an Instagram Audit

ResourcesPaige BoersmaMay 30, 2017instagram audit, instagram strategy, visual strategy, branding, social mediaComment

Brand Strategy // Conducting a Brand Audit

Planoly // An Essential Instagram Tool

ResourcesPaige BoersmaNovember 22, 2016planoly, social media management, instagram strategy, instagram, social media, online tools, business tools, gridComment

Back At It Again: #GETSOCIALWORKSHOP

ResourcesPaige BoersmaNovember 17, 2016#getsocialworkshop, social media workshop, social media, toronto workshopComment

Social Media Workshop

Storytelling on Social Media

The Art of Instagram Flirting

Using Colour to Create a Consistent Instagram Brand Presence

3 Social Media Management Tools I Can't Live Without

One of the many hats I wear these days is that of social media manager, not only for Studio Bicyclette, but also for a few clients of mine.

Obviously the platforms themselves are tools, but I also currently have three other tools I've added to my arsenal to help me manage the various social accounts and work more strategically and efficiently. I've found that as I start to grow and add more accounts onto my plate, having systems set in place is absolutely essential, and finding tools that work for you and your workflow is of the utmost importance.

ResourcesPaige BoersmaMay 14, 2016social media, social media management, online tools, iconosquare, tweetdeck, bufferComment

Thoughts on The New Instagram Algorithm, and Why You Should Be Focusing on Content and Community Instead

A few weeks ago, the Instagram community started collectively freaking out over the mention of a new algorithm being put into place. As I watched my feed start to fill with pleas to turn on notifications for their accounts, I couldn't help but contemplate what this might mean for those of us who have used Instagram as a key tool in growing our businesses and connecting with an online community.

ResourcesPaige BoersmaApril 29, 2016instagram, instagram algorithm, social media, communityComment

5 Blog and Social Media Backdrops You Can Find and Create Yourself

We're all aware of how important visuals are in today's world, and with most brands and businesses utilizing blogs and social media to tell their story and engage with their viewers, there is no shortage of opportunities to create our own content and capture beautiful photos.

6 Instagram Accounts to Follow for Colour Inspiration

There's no denying that Instagram has quickly become one of our favourite social media platforms, full of visual inspiration and snippets into the lives of those we follow. It's such a great tool to use to grow your business or personal brand, and there are definitely tips and tricks that you can use to maximize it and increase your online community and social following.

PhotographyPaige BoersmaJune 5, 2015colour inspiration, design, instagram, social media, working girlComment

Hashtags and Warm Hearts- A Recap of our Second #GetSocialWorkshop

ResourcesPaige BoersmaMarch 28, 2015#getsocialworkshop, events, get social workshop, social media, social media workshop, studio B, working girl, workshop Comments

Get Social Workshop Sneak Peek

ResourcesPaige BoersmaMarch 13, 2015event, get social workshop, social media, social media workshopComment

Toronto Social Media Workshop // March 2015

ResourcesPaige BoersmaFebruary 19, 2015events, kitten and the bear, RAOP, sloane tea, social media, social media workshop, studio B, the bake shoppe, working girlComment

How to Post Instagram Photos to Twitter with 'If This Then That'

I wanted to focus on an issue I've been trying to find a solution to for awhile: How to post Instagram photos to Twitter. Though I'm of the mind that each social media platform should serve a slightly different purpose in terms of the type of content, it's also important to maintain consistency for your brand.