So here we are, the Slow Dance Journal —

And you’re probably wondering what you can expect from this space, right? Simply put — this is where the magic happens.

Current inspirations, musings and wanderings, a peek behind the curtains of Slow Dance Studio (and life, because it’s all kind of intertwined at this point). We’ll share some peeks at what we’re working on, what we’re loving and who we’re crushing on (but not like, in a creepy way). There will definitely be some teaching moments, a look at our creative process (yes, the messy side too), and some real talk around what running a creative business really looks like. Sometimes it’ll get a bit personal, and other times, you’ll walk away inspired, or maybe with a new skill or way of looking at things.

Sound good? Perfect — let’s dive in.

Posts in Branding

How Photographer Dallas Curow Refined her Brand with the Visual Strategy Masterclass

How Photographer Dallas Curow Refined her Brand with the Visual Strategy Masterclass

BrandingPaige BoersmaDecember 5, 2016dallas curow, case study, visual strategy, brand it beautiful, branding, brand photos, brand strategy, photographerComment

6 Tips for a Successful Brand Photoshoot

6 Tips for a Successful Brand Photoshoot

BrandingPaige BoersmaNovember 3, 2016branding, visual strategy, brand photos, photoshoot, colour paletteComment

The Psychology of Colour and Choosing a Palette for Your Brand

The Psychology of Colour and Choosing a Palette for Your Brand

BrandingPaige BoersmaNovember 2, 2016colour, color, branding, brand images, colour psychology, colour paletteComment

3 Reasons Why You Need Brand Photos (And Where They Might Show Up)

3 Reasons Why You Need Brand Photos (And Where They Might Show Up)

BrandingPaige BoersmaOctober 1, 2016visual strategy, brand photos, storytelling, visual content, content marketingComment

Behind the Scenes // Lash It Visual Strategy and Brand Photos

Behind the Scenes // Lash It Visual Strategy and Brand Photos

BrandingPaige BoersmaSeptember 30, 2016visual strategy, visual strategy canvas, branding, brand photos, lash it, colour palette, brand it beautiful, instagram strategyComment

Behind the Scenes // From Inspiration Board to Visual Strategy

Behind the Scenes // From Inspiration Board to Visual Strategy

BrandingPaige BoersmaSeptember 18, 2016branding, visual strategy, inspiration board, pinterest, behind the scenes, scarlet o'neill, brand design, brand styling, tone words, visual strategy canvas, brand theme breakdown, workmat, brand story, newsletter Comment

Web Design 101 // Getting to Understand User Experience Design

Web Design 101 // Getting to Understand User Experience Design

Creating a Squarespace account and choosing your favourite template gives you a good shot at being able to create a nice-looking website by just swapping out the content and images from the existing theme with your own. But what if you want more than out-of-the-box? In today’s highly competitive online landscape, going beyond the template and flexing your web design muscle is just one way to stand out against the masses and get noticed!

BrandingPaige BoersmaApril 27, 2016web design, user experience design, jenn wilson design, graphic design, squarespace, working girlComment

Studio Bicyclette Brand Board

When I shared the Studio Bicyclette brand inspiration board last year, I mentioned that branding your own project is not a particularly easy task, and throughout the process of designing the brand identity and website, that didn't waver. What I can say though, is that following a distinct creative process and starting with that inspiration board helped immensely.

BrandingPaige BoersmaApril 23, 2016brand board, studio bicyclette, graphic design, website, web design, branding, brand inspiration boardComment