Slow Dance Studio
Services Journal Branding Portfolio Styling and Photo Portfolio Contact
ServicesJournalBranding PortfolioStyling and Photo PortfolioContact
Slow Dance Studio
Brand Strategy, Design and Styling
 
 

So here we are, the Slow Dance Journal —

And you’re probably wondering what you can expect from this space, right? Simply put — this is where the magic happens.

Current inspirations, musings and wanderings, a peek behind the curtains of Slow Dance Studio (and life, because it’s all kind of intertwined at this point). We’ll share some peeks at what we’re working on, what we’re loving and who we’re crushing on (but not like, in a creepy way). There will definitely be some teaching moments, a look at our creative process (yes, the messy side too), and some real talk around what running a creative business really looks like. Sometimes it’ll get a bit personal, and other times, you’ll walk away inspired, or maybe with a new skill or way of looking at things.

Sound good? Perfect — let’s dive in.

 
 
Why You Need a Visual Strategy for Your Brand Imagery
Why You Need a Visual Strategy for Your Brand Imagery

Why You Need a Visual Strategy for Your Brand Imagery

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BrandingPaige BoersmaAugust 1, 2017visual strategy, branding, brand images, storytellingComment
Introducing the Brand Personality Challenge!
Introducing the Brand Personality Challenge!

Introducing the Brand Personality Challenge!

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BrandingPaige BoersmaJuly 22, 2017visual strategy masterclass, brand it beautiful, brand strategyComment
Vinho Verde Summer Sangria
Vinho Verde Summer Sangria

Vinho Verde Summer Sangria

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ResourcesPaige BoersmaJuly 10, 2017cocktail, cocktail recipe, vinho verde, vinho verde sangria, sangriaComment
If it wasn’t posted on Instagram, did it ever really happen?
If it wasn’t posted on Instagram, did it ever really happen?

If it wasn’t posted on Instagram, did it ever really happen?

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Entrepreneurship, ResourcesPaige BoersmaJuly 7, 2017instagram, brand strategyComment
Dreaming vs. Doing
Dreaming vs. Doing

Dreaming vs. Doing

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EntrepreneurshipPaige BoersmaJune 27, 2017daydreaming, business, advice, small business tipsComment
Lately Inspired By // High Waisted Denim and Feminine Blouses
Lately Inspired By // High Waisted Denim and Feminine Blouses

Lately Inspired By // High Waisted Denim and Feminine Blouses

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InspirationPaige BoersmaJune 23, 2017summer style, high waisted denim, summer denim, madewell, white lace blouseComment
10 Fun Questions to Help You Develop Your Brand Personality
10 Fun Questions to Help You Develop Your Brand Personality

10 Fun Questions to Help You Develop Your Brand Personality

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BrandingPaige BoersmaJune 20, 2017visual strategy, brand personality, brand styling brief, brandingComment
Love Notes // Vol. 25
Love Notes // Vol. 25

Love Notes // Vol. 25

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InspirationPaige BoersmaJune 13, 2017love notes, hand lettering, ipad pro, sketch london, summer style, prop styling, travel, flowersComment
DIY Embellished Sunglasses
DIY Embellished Sunglasses

DIY Embellished Sunglasses

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ResourcesPaige BoersmaJune 10, 2017sparkle, DIY, embellishment, embellished sunnies, summer accessory, gems, breeyn mccarneyComment
The Dream Project Equation // Passion, People and Profit
The Dream Project Equation // Passion, People and Profit

The Dream Project Equation // Passion, People and Profit

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EntrepreneurshipPaige BoersmaJune 6, 2017pricing, creative entrepreneur, business tools, tips and tricks, dream project equation, money talkComment
Behind the Scenes Video // Tablescape Styling
Behind the Scenes Video // Tablescape Styling

Behind the Scenes Video // Tablescape Styling

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StylingPaige BoersmaJune 5, 2017wedding, the bake shoppe, Blush and Bloom, tablescape, styling, behind the scenes, videoComment
Styled Shoot // Mermaid Dreams
Styled Shoot // Mermaid Dreams

Styled Shoot // Mermaid Dreams

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StylingPaige BoersmaJune 3, 2017mermaid, creative shoot, styling workComment
How to Conduct an Instagram Audit
How to Conduct an Instagram Audit

How to Conduct an Instagram Audit

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ResourcesPaige BoersmaMay 30, 2017instagram audit, instagram strategy, visual strategy, branding, social mediaComment
Lately Inspired By // Cocorrina
Lately Inspired By // Cocorrina

Lately Inspired By // Cocorrina

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InspirationPaige BoersmaMay 18, 2017inspiration, graphic design, cocorrina, typography, typeComment
All in the Details
All in the Details

All in the Details

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StylingPaige BoersmaMay 9, 2017personal style, outfit, pastelComment
What makes you, you? Thoughts on Finding Your Brand Magic
What makes you, you? Thoughts on Finding Your Brand Magic

What makes you, you? Thoughts on Finding Your Brand Magic

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EntrepreneurshipPaige BoersmaMay 3, 2017personal, comparison, personal challengeComment
DIY Silver Geometric Shapes
DIY Silver Geometric Shapes

DIY Silver Geometric Shapes

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ResourcesPaige BoersmaApril 23, 2017wedding, wedding inspiration, bridal, DIY, style me pretty, wedding DIY, our weddingComment
Get Up and Play Because It's Fun (Advice from Taylor Swift)
Get Up and Play Because It's Fun (Advice from Taylor Swift)

Get Up and Play Because It's Fun (Advice from Taylor Swift)

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EntrepreneurshipPaige BoersmaMarch 31, 2017Comment
Newer Older
Signature style is a phrase that gets used a lot but rarely defined — so here’s what I mean by it:

It’s not about having a “look.” It’s about having a visual point of view that’s consistent enough to guide d
I’ve been building a framework to help brands find their signature style using Design Filters — based on what I already do for clients in my 1:1 branding work during the Creative Direction phase, but distilled into something shareable.

A
Ok, but imagine? 🦢
Moodboards aren’t just pretty. They’re an essential part of the design process. 

Every image you save is a clue, but you have to do a little digging. Ask why it’s pulling you in, then turn those answers into words. That language be
Moodboards don’t come into play until the second phase of our brand design process — the creative direction. And though every moodboard is a collection of visual references specific to the brand we’re working on, there are certain c
Signature style is a phrase that gets used a lot but rarely defined — so here’s what I mean by it:

It’s not about having a “look.” It’s about having a visual point of view that’s consistent enough to guide d I’ve been building a framework to help brands find their signature style using Design Filters — based on what I already do for clients in my 1:1 branding work during the Creative Direction phase, but distilled into something shareable.

A Ok, but imagine? 🦢 Moodboards aren’t just pretty. They’re an essential part of the design process. 

Every image you save is a clue, but you have to do a little digging. Ask why it’s pulling you in, then turn those answers into words. That language be Moodboards don’t come into play until the second phase of our brand design process — the creative direction. And though every moodboard is a collection of visual references specific to the brand we’re working on, there are certain c

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Slow Dance Studio is a branding and design sanctuary that harmoniously blends artistic elegance with strategic precision, transforming brand stories into captivating visual narratives.

 
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