Slow Dance Studio
Services Journal Branding Portfolio Styling and Photo Portfolio Contact
ServicesJournalBranding PortfolioStyling and Photo PortfolioContact
Slow Dance Studio
Brand Strategy, Design and Styling
 
 

So here we are, the Slow Dance Journal —

And you’re probably wondering what you can expect from this space, right? Simply put — this is where the magic happens.

Current inspirations, musings and wanderings, a peek behind the curtains of Slow Dance Studio (and life, because it’s all kind of intertwined at this point). We’ll share some peeks at what we’re working on, what we’re loving and who we’re crushing on (but not like, in a creepy way). There will definitely be some teaching moments, a look at our creative process (yes, the messy side too), and some real talk around what running a creative business really looks like. Sometimes it’ll get a bit personal, and other times, you’ll walk away inspired, or maybe with a new skill or way of looking at things.

Sound good? Perfect — let’s dive in.

 
 
Dining Room Refresh: The Design Plan
Dining Room Refresh: The Design Plan

Dining Room Refresh: The Design Plan

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Creative ProcessPaige BoersmaSeptember 29, 2026interior design, interior inspiration, inspired interiors, home design, home styling, dining room
Dining Room Refresh: The Inspiration
Dining Room Refresh: The Inspiration

Dining Room Refresh: The Inspiration

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Creative ProcessPaige BoersmaSeptember 22, 2026interior design, interior inspiration, inspired interiors, home design, home styling, dining room
The First Step Isn't a Moodboard. It's Asking Why
The First Step Isn't a Moodboard. It's Asking Why

The First Step Isn't a Moodboard. It's Asking Why

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BrandingPaige BoersmaMarch 20, 2026signature style, moodboard, tone words, design filters, creative process, branding
Type Treatment — Script Fonts for Love Notes
Type Treatment — Script Fonts for Love Notes

Type Treatment — Script Fonts for Love Notes

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DesignPaige BoersmaFebruary 10, 2026design, font, typography, graphic design, branding, script fonts
Five Questions to Uncover Your Signature Style
Five Questions to Uncover Your Signature Style

Five Questions to Uncover Your Signature Style

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BrandingPaige BoersmaFebruary 3, 2026signature style, branding process, creative process, brand strategy
Love Notes (No. 01) — What I'd Like to Be Wearing
Love Notes (No. 01) — What I'd Like to Be Wearing

Love Notes (No. 01) — What I'd Like to Be Wearing

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InspirationPaige BoersmaOctober 29, 2025love notes, personal style, fashion, gillian stevens, wolf circus, lisbeth, skall studio, capsule wardrobe, abby alley
Using Sensory Profiles to Create Multi-Dimensional Brand Experiences
Using Sensory Profiles to Create Multi-Dimensional Brand Experiences

Using Sensory Profiles to Create Multi-Dimensional Brand Experiences

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Maya NormandiMarch 6, 2025
Romanticizing Your Brand: Finding Beauty in the Details
Romanticizing Your Brand: Finding Beauty in the Details

Romanticizing Your Brand

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Maya NormandiFebruary 12, 2025
Five Ways to Edit Your Brand for a Seasonal Shift
Five Ways to Edit Your Brand for a Seasonal Shift

Five Ways to Edit Your Brand for a Seasonal Shift

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Maya NormandiSeptember 13, 2024
Brand Collateral: The Art of Creating Brand Expressions
Brand Collateral: The Art of Creating Brand Expressions

Brand Collateral: The Art of Creating Brand Expressions

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BrandingMaya NormandiJune 13, 2024summer house, airbnb, short term rentals, boutique rental, branding, brand collateral, brand experience
Redefining Our Digital Presence: Embracing Pinterest Over Instagram
Redefining Our Digital Presence: Embracing Pinterest Over Instagram

Redefining Our Digital Presence: Embracing Pinterest Over Instagram

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Strategic InsightsMaya NormandiJune 6, 2024pinterest, brand strategy, content marketing, social media, social media strategy, marketing, pinterest strategy
Meet Our Florist Muse: Billie Flower Co.
Meet Our Florist Muse: Billie Flower Co.

Meet Our Florist Muse: Billie Flower Co.

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Creative ProcessPaige BoersmaMay 25, 2024muse, artist, creative process, billie flower co., florist, floral design
Lounge — Cozy and Elevated Retreat Stock Photos and Videos
Lounge — Cozy and Elevated Retreat Stock Photos and Videos

Lounge — Cozy and Elevated Retreat Stock Photos and Videos

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PhotographyMaya NormandiApril 29, 2024haute stock, photo shoot, photo styling, styled stock photos, editorial stock images
Artistry Unveiled: Introducing Our First Muse
Artistry Unveiled: Introducing Our First Muse

Artistry Unveiled: Introducing Our First Muse

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Creative ProcessPaige BoersmaMarch 26, 2024muse, melanie cheung, artist, painter, creative process
Book Club: The Art of Gathering
Book Club: The Art of Gathering

Book Club: The Art of Gathering

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Book ClubPaige BoersmaMarch 9, 2024book, book club, reading list, the art of gathering, priya parker, entrepreneur, small business tips, brand experience
Inspired By — The Art Deco Architecture of Miami Beach
Inspired By — The Art Deco Architecture of Miami Beach

Inspired By — The Art Deco Architecture of Miami Beach

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Maya NormandiFebruary 21, 2024
A Decade of Change: Reflecting on Bicyclette and Life Transitions
A Decade of Change: Reflecting on Bicyclette and Life Transitions

A Decade of Change: Reflecting on Bicyclette and Life Transitions

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EntrepreneurshipPaige BoersmaNovember 10, 2023personal
Colour Theory and Psychology for Branding
Colour Theory and Psychology for Branding

Colour Theory and Psychology for Branding

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BrandingPaige BoersmaOctober 2, 2023colour, color, branding, brand images, colour psychology, colour palette, color for creatives, colour theory, colour inspiration, color theory, brand colours Comments
Older
I’ve never fully committed to a logo for my own brand. And I know how that sounds coming from a brand designer.

Your branding should always be evolving. There should be anchors, but how you interpret and bring them to life can vary.

For Slow
A thrift list. A daffodil. A hex code. DECADENT MINIMALISM — no additional text. A half-finished thought about brand decks as therapy. A nail colour.

636 notes (swipe for proof). A glimpse into my mind.

(Lace cuffs: hand sewn, soon to be shar
Dining Room Refresh, Vol. 03 — The Design Plan.

Every selection, sourced and detailed. The smoked walnut floating shelves from @mykitchcabinets (which are the focal point of it all), the tonal wall-to-ceiling paint colours I’ve been livi
“Autumn is my season dear. It is, after all, the season of the soul.” — Virgina Woolf.

I had this whole idea I was going to write about the seasonality of life and business — how we plant, we nurture, we wait before we see th
I’ve never fully committed to a logo for my own brand. And I know how that sounds coming from a brand designer.

Your branding should always be evolving. There should be anchors, but how you interpret and bring them to life can vary.

For Slow A thrift list. A daffodil. A hex code. DECADENT MINIMALISM — no additional text. A half-finished thought about brand decks as therapy. A nail colour.

636 notes (swipe for proof). A glimpse into my mind.

(Lace cuffs: hand sewn, soon to be shar
Out with the old!
Dining Room Refresh, Vol. 03 — The Design Plan.

Every selection, sourced and detailed. The smoked walnut floating shelves from @mykitchcabinets (which are the focal point of it all), the tonal wall-to-ceiling paint colours I’ve been livi

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A boutique brand identity and creative direction studio in Hamilton, Ontario. Strategy-led design for small businesses that want a brand as intentional as the work they do.

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