The Importance of Tracking Your Time (And How it Will Help You Price Your Offerings)

One of the biggest struggles I had when I transitioned to the new Studio Bicyclette was figuring out how to tackle the pricing equation. I had a lot of questions, but the two that held me back the most were whether to charge hourly or on a project basis, and how to actually come up with those numbers. See, I come from a retail background where pricing is relatively easy to figure out based on the cost of the items you're selling, especially when you've been doing it for years. 

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Seashell Pink Vans

Since the grand closet purge of 2015, I’ve become extremely particular about what stays in my closet and any new pieces I decide to add in. I tend to be attracted to pretty little details and extra special pieces that don’t quite cut it for it day-to-day wear (hello, vintage sequins), so I’ve had to re-train myself to look for styles that offer that in a different way, whether that be a cut, colour, or specific detail

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Embracing My Inner Ballerina // The Extension Method

It's a little cliché, I know, but I'm a firm believer that fitness is an essential part of any lifestyle. I speak from experience when I say that even during the times when it feels as though you don't have time or it's the absolute last thing you want to do, it's important to take the time to get up and move, whatever that means for you.

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3 Social Media Management Tools I Can't Live Without

One of the many hats I wear these days is that of social media manager, not only for Studio Bicyclette, but also for a few clients of mine. 

Obviously the platforms themselves are tools, but I also currently have three other tools I've added to my arsenal to help me manage the various social accounts and work more strategically and efficiently. I've found that as I start to grow and add more accounts onto my plate, having systems set in place is absolutely essential, and finding tools that work for you and your workflow is of the utmost importance. 

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Why You Shouldn't Pay Too Much Attention to What Everyone Else is Doing

In yesterday's newsletter, I shared my experience of learning to embrace my story, failures, and experiences, and including those as part of what I offer instead of trying to fit myself under a certain cookie cutter label or title. It took me awhile, but I've finally realized that not only is it the best way for me to stand out from everyone else, but it's why I have my own unique blend of expertise.

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Love Notes // Vol. 18

01 // Last weekend a friend and I were flipping through inspiration boards and talking wedding details and dress designs. We're getting married within weeks of each other next summer, and so it's been fun to start going through the process together, though it still feels very far away. We ended up on the Dress Theory blog, and I immediately fell in love with this dreamy shoot and its stunning simplicity. Romantic and not-too-fussy, the dress itself is such a beauty, but it was the photography and beautiful light that had me swooning. 

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When Style and Branding Collide

There was a moment recently when I realized that I have fully embraced the Studio Bicyclette "look" in all areas of my life, and that whether you scroll through the Instagram feed, visit the website or peek into my closet, there's a pretty consistent colour palette and overall style. This, my friends, is what they call lifestyle branding.

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Thoughts on The New Instagram Algorithm, and Why You Should Be Focusing on Content and Community Instead

A few weeks ago, the Instagram community started collectively freaking out over the mention of a new algorithm being put into place. As I watched my feed start to fill with pleas to turn on notifications for their accounts, I couldn't help but contemplate what this might mean for those of us who have used Instagram as a key tool in growing our businesses and connecting with an online community. 

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Web Design 101 // Getting to Understand User Experience Design

Creating a Squarespace account and choosing your favourite template gives you a good shot at being able to create a nice-looking website by just swapping out the content and images from the existing theme with your own. But what if you want more than out-of-the-box? In today’s highly competitive online landscape, going beyond the template and flexing your web design muscle is just one way to stand out against the masses and get noticed!

 

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Studio Bicyclette Brand Board

When I shared the Studio Bicyclette brand inspiration board last year, I mentioned that branding your own project is not a particularly easy task, and throughout the process of designing the brand identity and website, that didn't waver. What I can say though, is that following a distinct creative process and starting with that inspiration board helped immensely.

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Girl Crush // Christina of Fortnight Lingerie

Delicate craftsmanship, locally sourced, and traditional design are buzz words synonymous with the current trend of locally produced goods. With a world full of mass production and careless abundance, these trends are essential and the artisans behind them a needed troupe to change the landscape and bring beautiful and thoughtful design roots back into our communities. Fortnight Lingerie is a shining example of such; expertly crafted, passionately designed and lovingly created by designer and revolutionist (in our opinion!) Christina.

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